- You will have worked with a range of organisations and brands and have experience across a variety of channels. Specifically websites, email andsocial. You will be experienced in writing copy to drive digital acquisition, engagement and retention and you know how to capture attention and gain cut-through.
- You will be passionate about creating work that drives awareness, engages and converts e.g. driving programme registrations or content downloads.
- You will be naturally curious, adaptable and collaborative with an ability to understand and relay brand and social impact objectives.
- You will have a keen interest in the issues facing young people as well as either direct knowledge and/or a desire to understand the needs of teachers and educators.
- Create campaign messaging guides which act as a communication bible for each programme helping our clients to understand how we will land key programme and brand messages and TOV to all audiences.
- Develop, write and proof teacher-facing (and over time other audiences) digital content including email, registration pages, SEO-driven website copy and social media assets.
- You will be required to take information from education and digital specialists and write plans based on this information and historic conversion data.
- Understand your target audience (teachers, young people, and families) and how to attract their attention (training and support provided).
- Managing multiple projects simultaneously with a focus on elevating the quality of copy in communications.
- In-depth understanding of digital channels (website, email, social) and how to effectively communicate via them. In particular how to construct effective subject lines and body copy for email, short-form copy and captions for social and SEO-driven website copy with a demonstrable understanding of the importance of clear calls to action.
- An interest in working in an agency that supports young people through education and beyond.
- Ideally, you will have experience in writing for teachers, educators, and/ or young people.
- The Education landscape, language/vocabulary used by teachers in different phases (eg EY, KS1, 2, 3, 4).
- We Are Futures style guide and other insights around how to optimise comms performance through copy.
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Content Writer - City of London, Greater London, United Kingdom - We are Futures
Description
Digital Marketing Copywriter
We Are Futures is a brand and social impact agency, delivering authentic brand purpose and social impact for future-facing clients.
Our people are passionate experts focussing on creating immediate and lasting value.
Together, we believe in Building Brilliant Futures - creating a win-win for clients, young people and families.
We seek a creative, passionate and dynamic Digital Copywriter looking to bring their flair for language to communicate a wide range of exciting youth focused campaigns.
Using their love of crafting and developing compelling copy, they will play a vital role in communicating We Are Futures programmes and campaigns to our key audience of teachers (and often young people and families too).
With a proven track record as a Digital Copywriter, you are looking to take the next step in your career communicating purpose driven campaigns that make a difference to young people primarily across digital channels.
Training to be provided on:
