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- Pension contribution
- Birthday off (if it falls midweek)
- The role is fully remote.
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PPC Marketing Executive - Liverpool, United Kingdom - The Webinar Vet
Description
Alpha Vet International is a well-established organisation based on the foundations of our belief of being the largest veterinary community globally.
We serve vets and nurses globally and provide them access to world-class education, fulfil recruitment needs, facilitate networking, and deliver product and service information to our global veterinary community and industry partners within a high-tech digital environment.
Our 12 company values are: ambitious, analytical, community, ethical, educate, fun, innovative, inclusive, kaizen, serve, quality and respect.Alpha Vet International has multiple pillars, however, these 3 Specialised Business Units, feed holistically to ensure growth is harmonious and we service vets and nurses throughout each touchpoint of their career needs.
Our Business Units are :
As a PPC Executive at The Webinar Vet, you will be instrumental in developing and implementing PPC strategies to increase membership sign-ups and engagement.
Working remotely, you'll collaborate with our marketing team to create effective campaigns that resonate with veterinary professionals worldwide.Devise and execute effective PPC strategies to drive membership subscriptions.
Manage and optimise PPC campaigns across various platforms, including Google Ads and Bing Ads.
Track and report on campaign performance using KPIs.
Develop concise and compelling ad copy aligned with our brand's voice.
Collaborate with marketing team members to ensure campaign coherence.
Stay abreast of the latest PPC and digital marketing trends, particularly in the veterinary and e-learning sectors.
Minimum 5 years of experience in PPC and digital marketing, preferably in e-learning or subscription-based businesses.
BSc/BA in Marketing, Digital Media, or related field.
Solid track record as a PPC Executive.
Experience with data analysis and performance reporting.
Proficiency in SEM and SEO principles.
Familiarity with key digital marketing platforms (Google Ads, Bing Ads, etc.).
Knowledge of HTML, CSS, JavaScript (advantageous).
Proficiency in MS Office, especially Excel.
Excellent communication skills.
Permanent role with an immediate start date, with a 3-month probationary period
