- research best practice for both internal stakeholders and customers.
- the customer project workload - distributing projects between the Customer Insights Executives and yourself and supporting them where required.
- the Customer Insights Executives in both research methodologies and questioning techniques.
- research content for marketing purposes such as the annual insight State of the Nation report (to be used to showcase best practice use of Vypr with relevant insight for both existing and future customers).
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Research Manager - Manchester Area, United Kingdom - Vypr
Description
Job Title
Research Manager
Reports to
Head of Research
Location/work pattern
Hybrid working. Must travel to Manchester at least once a month. Ideally North-West based but experience more important
Salary
£40-£50k
What we do
Vypr is a Manchester HQ'd Private Equity/Venture Capital backed SaaS business. Our market-leading product intelligence platform provides reliable consumer data to help manufacturers and retailers understand what their customers want to see on shelves. This helps reduce the time and cost spent developing new products, which makes for better products, faster.
We're a scale-up business with huge growth ambitions. We've proved product market fit with our existing offering and now we're ready to scale at pace. We're using scalable new technology to reimagine our product intelligence platform with limitless future potential, from personalisation to AI enhanced insight.
Things that you will do
As Vypr's Research Manager you will use your Qualitive and Quantitative consumer research experience to become a trusted expert on the Vypr platform, using your skills to create best practice ways of working for our customers and internal stakeholders. You will use the Vypr platform to conduct research for our customers throughout the project life-cycle, from attending briefing sessions, deciding the methodology, running the research, summarising the results and presenting back. You will support and upskill the Customer Insights Executives and wider team, advising on best research methodologies and questioning techniques. In addition, you will conduct research for an annual insights State of the Nation Report that you will scope in concert with the Head of Research. You will also work closely with our Marketing team to help them create marketable research content, for both existing customers and prospective customers.
What you will be responsible for
Currently Vypr have a fantastic reputation of providing exceptional customer research as seen by our NPS score of +75. As we grow it is critical that we maintain this USP in a scalable way, achieved via operational excellence. We therefore need to create clear best practice and upskill both the research team, the commercial team and the wider business on the best methodologies to achieve robust and reliable consumer and product insights. Your key objective will be to:
What you are good at
As a bright, enthusiastic and highly articulate communicator, you will have at least 5 years of experience of conducting both qualitative and quantitative research while responding to customer research briefs (ideally within FMCG but experience of conducting research in other industries would also be beneficial)This will include, deciding methodology, creating research questions, conducting research summarising and presenting back. You will be able to write up project findings up into a PowerPoint presentation, telling a clear story with recommendations and next steps. The ideal candidate would have had some exposure to Product Ranging, Turf Analysis, and Product Testing. You must be able to write in an engaging and relevant way, adopting a tone that is in line with our brand guidelines.
What's important to you
As per Vypr's values, you will need to be:
Agile – Effectively manage customer demand, while setting realistic timelines.
Candid – Offer considered feedback (with care) to the team, as a means to grow and upskill. Insist on the highest standards for our customers.
Driven – Use your organisation skills to effectively manage your workload. Have 'can-do' attitude, actively findings ways to improve ways of working and output.
Caring – Be a supporting and caring member of the Research Team and the wider business
What we offer
Hybrid working.
Company paid medical cashplan.
Enhanced annual leave.
Work from anywhere up to 4 weeks a year.
Access to a global benefits and reward platform.
Access to well-being support, including an Employee Assistance Programmes.
Life Assurance.
Day off on your birthday.
Volunteering day.
Enhanced parental leave.
What next?
Our Talent Selection process focusses on creating a mutual, fair and transparent dialogue that helps you and us to establish whether the role could be a rewarding career fit. We will create space to discuss your ambitions and our growth plans as well as context of the role, give you the opportunity to engage with your potential Line Manager and Team Members, showcase your skills in a live task and to visit our Manchester HQ.
