Marketing Automation Developer - Leicester, United Kingdom - Adecco

Description

Our client based in Loughborough is seeking a experienced Marketing Automation Developer.

The Marketing Automation Developer is responsible for the building and implementation of marketing automation campaigns, campaigns, emails, landing pages and forms.

Handles multiple requests of simple to moderate complexity and responsible for tactical level scope of work like but not limited to developing campaigns, executing test plans, ensuring deliverability and providing performance metrics.

Start date:

ASAP
End date: 12 months contract (maternity leave contract)


Pay rate:
£19.77 per hour

Hour per week: 37.5


Job responsibilities:
Create, build, test and manage automated marketing campaigns and programs such as lead nurture and trigger based
Create and execute basic email campaigns
Create and manage forms including best practice design, proper function, submission success and tracking, working closely with marketing and design team
Manage contact list uploads and segment health
Track and report performance of marketing automation campaigns
Build campaigns based off workflows designed by digital strategists and project managers
Develop controls on all data inputs and outputs to drive data cleanliness
Assist in plan development, tracking, and reporting of campaign performance
Report on metrics of campaigns/nurtures/emails, provide data analysis and provide recommendations on how to improve or increase engagement
Deliver performance improvements via ongoing testing and results to provide continued learning


Skills:

Basic Qualifications:
Bachelor's degree
At least 1 year experience in any Marketing Automation platform
At least 2 years working knowledge of HTML, CSS, and JavaScript


Preferred Qualifications:
Familiarity on Eloqua, Workfront, Salesforce, Excel and Microsoft Office Suite
1-2 years of equivalent work experience in Digital Marketing including: Marketing, Marketing Automation Campaigns, E-mail Campaigns, digital advertising, web and mobile sites, social media, e-commerce and a general understanding of web technologies
Demonstrates ability to manage concurrent projects
High degree of accuracy and ability to work at a detailed level on a daily basis
Highly organized, good time management skills
Ability to work both independently and as a team member
Strong verbal, analytical and written communication skills in English
Strong analytical, business process development and problem solving skills
Experience of working and influencing in a multi-national organization and the ability to speak a second European language would be beneficial


Education:
Bachelor's degree
Strong verbal, analytical and written communication skills in English

Adecco acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. The Adecco Group UK & Ireland is an Equal Opportunities Employer.

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