- Role: Content Specialist
- Region: United Kingdom
- Location: Edinburgh
- Working Model: Hybrid Model
- Department: Marketing
- Publish content online, ensuring Blackcircles publishing guidelines are always met.
- Deliver a consistent quality of content derived from Blackcircles overall principles and established brand guidelines.
- Manage a content production schedule relating to your category.
- Work closely with other teams to ensure the content produced reaches the right audience via marketing channels (social media, content networks, newsletters etc.)
- You will be an enthusiastic, creative and experienced digital storyteller.
- Strong digital publishing and story-telling skills and fully versed in digital content creation.
- Confident in using SEO knowledge to write and update content that is designed to rank on Google and other search engines.
- Comfortable interviewing subject matter experts for Q&A style pieces.
- A high level of attention to quality, detail, and accuracy is required.
- You will take initiative to stay up to date with relevant story sources and pitch ideas.
- Track record of day-to-day delivery capability in a fast paced and autonomous environment.
- Ability to adapt to an ever-changing environment and prioritise workflows when ad hoc tasks are introduced.
- Pension provision - we pay 5% of your base salary as an employer's contribution.
- Up to 10% discretionary annual bonus based on company's performance.
- 1 free set of tyres per annum.
- Life Assurance - up to 4 times your base annual salary in the event of your death while in service.
- Medical health checks every 2 years
- Free counselling service and mental health support.
- Cycle to work scheme.
Seniority level
Entry levelEmployment type
Full-timeJob function
Marketing, Public Relations, and Writing/EditingIndustries
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Content Writer Marketing Edinburgh - United Kingdom - Blackcircles Limited
Description
Direct message the job poster from
Communications strategist | Content creator | Data-driven marketer
About
is the leading online tyre retailer in the UK and one of the nation's most successful e-commerce businesses. Founded in 2001, the business has disrupted the UK automotive sector through its simplified click-and-fit tyre service, offering customers excellent service and affordable prices from all leading tyre manufacturers. In 2015, was acquired by Michelin, and has since tripled its turnover in a growingly competitive market.
We are a design and customer experience led business and aim for our web platform and brand to stand out ahead of our competitors. We pride ourselves on a Build-Measure-Learn methodology which is accompanied by harnessing our data to get to the right solution quickly.
Role summary
As part of our next phase of growth Blackcircles islooking for a second Content Specialist to join our team. Working as part of the wider Marketing Communications team, the right candidate will play a role in creating the written content in both long and short form. This content will help Blackcircles establish itself as a category leader in consumer engagement and support around the automotive market.
You will work specificallyon news articles for the van and motorcycle segments, supporting our electric vehicles, performance, and SUV/4x4 segments as well as any content which supports revenue or our broader business ambitions. Working alongside the Marketing Communications Manager you will be tasked with producing comprehensively researched, well-written content to agreed deadlines.
Our articles share new car releases, industry insights, engaging motoring highlights, plus concepts sourced through brand partnerships. Primarily driven by the Marketing Communications Manager or through content concepts that you have considered and planned yourself. As well as ideating and producing content, the ideal candidate will publish articles via our content platform and be responsible for sourcing images and any other media assets. Plus, ensuring articles are published in line with best SEO practices.
The content you produce will not only support customers in their buyer journey but will also help build an entirely new approach for the industry when it comes to retail media.
Key Skills and Responsibilities:
Key Personal Criteria
As well as a competitive annual salary based on experience the right candidate will also receive:
Health and well-being
Applying and our interview process
If you would like to have a conversation with us about the application process before applying for this role, please do not hesitate to contact us.
Are you going to help us with the next generation of
Declaration of Interest: Please send a CV and covering letter to Imogen McCaw
First Interview: Imogen McCaw (Marketing Communications Manager)
Final Interview: Presentation with Marketing Communications Manager and Director of Marketing - details TBC
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