Marketing Executive, Ft Specialist Events - London, United Kingdom - Financial Times

Financial Times

Verified Company

London, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

About Us

Across the FT Group, our people are united by a mission to deliver world-class information, news and services to our global audiences.

We're a digital-first organisation made up of journalists, technologists, product managers, event planners, strategists, commercial and finance experts, marketing and communications specialists - and much more.

Our strength is in our employees.

Our commitment to diversity and inclusion in the workplace

At the FT, we aim for employees across all regions to have a voice so that diverse perspectives are heard and valued.

We believe that a supportive workplace is one where employees feel they can be themselves at work and have the flexibility they need to meet their personal needs.

We'll continue to remove barriers for all, and in particular barriers facing employees from underrepresented groups.

FT Specialist; specialist insight and global intelligence from the Financial Times. FT Specialist is made up of 17 brands, created by 270 people around the world. We provide niche audience groups with information that helps them take better decisions and operate more effectively.

These brands cater to the needs of fund management professionals, financial advisers, banking professionals, economic development professionals, US corporate boards and personal investors through a range of publications, websites, services and events.

FT Live; The global conferences and events division of the Financial Times Group.

Our mission is to bring our global executive audiences the very latest in knowledge and opinion, and connect them to one another.

From unique experiences such as the FTWeekend Festival to our senior-level business summits, exclusive awards and online hourly webinars, our audiences regularly come back to discover the latest approaches and strategies, connect with peers and elevate business opportunities to the next level.

While our physical events are on hold at the moment, FT Live is now using world-leading event technology, to bring you closer to the people and content that matter.

Job Purpose

Work with the Head of Marketing & Marketing Manager to develop the marketing strategies to drive event registrations and deliver all event marketing across FT Specialist brands.

This job entails promoting numerous events, conferences, awards and webinars and will require skills across a broad range of disciplines.

This includes driving delegate recruitment and helping to formulate and execute events.

It will require the ability to identify, support and deliver campaigns for specific audiences and regions as well as broader initiatives across the department.

The role will work closely with internal stakeholders to research and coordinate our market outreach, seeking to increase the revenues that we derive from delegates as well as delivering an audience that reflects the quality and seniority expected of FT Specialist events.

Another element of the role is helping to support advertising sales by creating media kits, and providing audience information and data when needed.

Main Duties and Responsibilities

General

Work effectively with the FT Specialist Brand & Production studio to produce marketing collateral and other required graphic designs for all marketing activities ensuring the brand guidelines are adhered to
Work closely with other parts of the FT Specialist marketing team, FT Live and the wider FT where appropriate to ensure collaborations are carried out to drive quality reach
Ensure all activity fully supports the wider FT brand proposition and delivers "through the line" integration of communications and messaging
Stay up to date with sector and industry trends (for example, changes in digital marketing) and ensure that current marketing strategies are in line with these

Events

Identify and implement key initiatives and marketing activities to acquire delegates for all events
Work closely with the ops team, advertising sales team and content team to ensure speaker, delegates & sponsors' needs are met
Build and maintain minisites and registration pages

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PERSON SPECIFICATION

Qualifications / Competencies / Skills / Experience

Essential

A meticulous eye for detail
Excellent creative judgement and copywriting skills
Ability to manage multiple projects, ensuring all deadlines are met
Selfstarter with high energy and initiative ability to manage up, down and across the organisation
Excellent communication and interpersonal skills
Demonstrate capability with Microsoft Office Suite/ Google Suite, in particular, Excel (including formulas, charts, graphs etc) and PowerPoint

Desirable

Exposure to and knowledge of media/publishing
Graduate or professional qualification in Marketing or related Business area
Experience in digital marketing and events, including organic and paid social media campaigns

Our Benefits
Our benefits vary depending on location, but we are committed to prov