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    Marketing Executive - London, United Kingdom - Financial Times

    Financial Times
    Financial Times London, United Kingdom

    2 weeks ago

    Default job background
    Description
    Senior Marketing Executive, Audience Development & Marketing Platform

    The FT has an uncompromising mission: delivering independent, quality information, news and services to individuals and companies around the globe.

    but together we help our audience be better informed and understand the world around them. Our commitment to diversity and inclusion in the workplace

    The primary responsibility of the role is to provide support to FT Specialist stakeholders regarding audience data, campaign management and marketing platform monitoring.

    The role also supports the marketing team in executing campaigns under the established governance framework and processes.

    This role will also be expected to analyse campaign performance and offer stakeholders recommendations to optimise/refine these initiatives.

    The main outcome of these initiatives is that they help support the core business objectives, namely growing subscriptions, improving retention, driving user engagement and LTV.

    Direct and guide internal stakeholders as to which users should be included in campaigns (for marketing/acquisitions communications and to help drive engagement)
    Provide insight, counts and data selections of best fit to achieve campaign objectives
    Provide support to stakeholders in the use and understanding of FT Specialist data to enhance/aid decision-making when developing campaigns
    Provide relevant, timely and in-depth, yet easily digestible campaign analysis, to help shape future campaigns
    Help the business understand what impact communications have on engagement, subscription acquisition or subscription retention, as appropriate
    Take ownership of the Data Manager, by ensuring it is continuously maintained and organised
    Work in close collaboration with the Data and Tracking team
    Enthusiastic about working with a Customer Data & Experience Platform (CDXP)
    Familiar with Customer Relationship Marketing (CRM), particularly customer targeting
    Strong working knowledge of Microsoft Excel or Google Sheets

    generous annual leave allowances, flexible working (including working from home), medical cover, enhanced maternity & paternity packages, subsidised gym memberships and Giving Back opportunities.

    We are an equal opportunities employer who seeks to recruit and appoint the best talent regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief.

    We have implemented a hybrid working model and we also promote flexible working and will consider specific requests around flexibility for all roles where it can be accommodated.

    com and a member of our team will be happy to help.

    Have you previously taken part in an FT early careers programme? FT Talent Challenge, FT News School, work experience etc.


    Will you now or in the future require sponsorship for employment visa status in the country for which this role is based?

    As part of the FT's commitment to equality, diversity and inclusion, in this section we ask for information to help us measure the effectiveness of our equal opportunity policies.

    Your information will be stored separately to your application on our recruitment system, with safeguards in place to ensure that your data is kept secure and treated confidentially.

    We may use the data in an anonymised form for reporting purposes or as required to comply with statutory reporting requirements, depending on your location.

    Man
    Woman
    Asian - Chinese
    Asian - Indian
    Asian - Japanese
    Christian
    Hindu
    Jewish
    Muslim
    Modern professional & traditional professional e.g. teacher, nurse, physiotherapist, social worker, musician, police officer (sergeant or above), software designer, accountant, solicitor, medical practitioner, scientist, civil/mechanical engineer
    Senior, middle or junior managers or administrators e.g. finance manager, chief executive, large business owner, office manager, retail manager, bank manager, restaurant manager, warehouse manager
    Clerical and intermediate occupations e.g. secretary, personal assistant, call centre agent, clerical worker, nursery nurse
    Routine, semi-routine manual and service occupations e.g. postal worker, machine operative, security guard, caretaker, farm worker, catering assistant, sales assistant, HGV driver, cleaner, porter, packer, labourer, waiter/waitress, bar staff
    Long-term unemployed (claimed Jobseeker's Allowance or earlier unemployment benefit for more than a year)
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