- Be the divisional brand champion for Peckish, Gardman and Bucktons.
- Be the champion for the Garden Centre channel.
- Create and manage all new and existing products to ensure all commercial targets are met.
- Develop a strong relationship with key sales and support on customer presentations.
- Create, manage and oversee Point of Sale requirements to deliver brand growth
- Deliver a full communication plan with clear market share, financial objectives, range management and channel strategy
- Be the champion of bird care and any brands which are created within the channel
- Manage and coordinate all brand promotional activities, communication plans, trade communications and events
- Develop and implement marketing plans and projects for new and existing products
- Manage the productivity of the marketing plans and projects.
- Liaise with media and advertising agencies.
- And much more ...
- Education to degree level or a marketing qualification
- At least 4 years marketing or brand management experience preferably in FMCG, Horticulture, Retail or Consumer Goods.
- Previous experience launching products into the B2B market
- Strong entrepreneurial mindset with multitasking skill
- Strong commercial acumen, including ability to work with complex figures
- Strong influencing and interpersonal skills
- Strong communication skills are essential
- High attention to detail - essential
- A passion for marketing Love what you do
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Brand Manager - Driffield, United Kingdom - Westland Horticulture Ltd
Description
Job Description
Welcome to Westland Horticulture - the UK's largest branded, consumer and professional Horticulture Business. 'Innovation, Performance, Partnership and Success', are the words we use in our everyday language. Our people are focused on consistently delivering outstanding products for our customers.
Due to phenomenal growth and success, we have a fantastic new opportunity to join our award-winning pet marketing team in Driffield. This is a very exciting opening for a marketer who is passionate, driven and shares a love for brand innovation Reporting to the Head of Marketing & Category, we're looking for an tenacious 'Brand Manager' to be the champion for our bird care range: Peckish, Gardman and Bucktons.
Main Duties:
Drive, ambition, and vision are what we are looking for from you.
The successful person will have ..
If you have the drive and capability to match the above requirements, we would love to hear from you
