Digital Insight Analyst - Gloucestershire, United Kingdom - Rocking Zebra

Rocking Zebra

Verified Company

Gloucestershire, United Kingdom

1 week ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Digital Insight Analyst (remote)

Gloucestershire

Salary
- £35,000 - £40,000

We are looking to recruit a Digital Insight Analyst to join a highly successful and cutting edge business within data and insight.

Typical responsibilities

Digital Analysis
The analyst will design, conduct and deliver standard and custom digital and social media reports.

- be responsible for hosting discovery sessions with stakeholders to understand the business need.
- translate this into constructed queries that will monitor social conversations for internal teams as well as competitive brands, programs, products, marketing campaigns and events.
- be accountable for deciphering what is important, meaningful data and then communicating the concise story in a way that allows the business to make decisions based off the reports.

Run projects acting as a point of contact for client liaison throughout the project lifecycle. Work directly with client and also with internal account and technical teams.
Use social media tools to create analysis of audiences, and topic related audiences
Translation of a client's business requirements into Digital solutions that measurably deliver value to clients
To provide advice on the tactical use of digital to develop innovative customer or supporter strategies that drive enhanced customer experiences
General
Build our digital competitive edge around the use of digital, data strategy
Research commercial possibilities within the digital sector for the business to exploit
Act as our digital authority in consultancy work, participating in client meetings and pitches
Liaise with clients throughout active campaigns
Assist in supporting new business efforts to secure digital/data work e.g. contributing to proposals, obtaining quotes, working with our Spanish office
Ensure that jobs are delivered to agreed budget and timescales. Efficient job production to maintain internal profitability on managed projects. Observing and using internal financial procedures and processes for invoicing, purchase orders etc.
Use appropriate internal procedures for proposing, briefing, specifying, conducting, and delivering analysis solutions.
Deliver structured campaign data to specified delivery systems to strict deadlines, ensuring compliance with the Data Protection Act at all times.
Follow agreed internal technical and job management procedures, complying with client policy and procedures as required.
Internal Marketing
Input to the companies digital strategy, including our content marketing and social media activity

To be considered for this role

Minimum 3 years experience of social media analytics
Significant knowledge and experience of search and social media data providers and the solutions they offer, and use in a business context.

Ideally fundraising sector experience, and or use of social media for campaigning/advocacy and influencing behaviour

Ability to analyse digital campaigns and site performance to make recommendations for improvement
Strong familiarity and understanding of social media platforms such as Facebook, Instagram,Twitter, Blogs, Forums, Tiktok required.
Experience of

- web analytics

Google Analytics etc
Awareness of industry trends, best practices, innovations, and understand the nuances of social data ecosystems when working with APIs or other thirdparty platforms to compliment another primary data source.
Power BI/MS Excel for manipulating data and reporting purposes

**Next steps