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    Brand Manager - St Albans, Hertfordshire, United Kingdom - Alexander Steele Recruitment

    Alexander Steele Recruitment
    Alexander Steele Recruitment St Albans, Hertfordshire, United Kingdom

    4 weeks ago

    Default job background
    £50,000
    Description

    Alexander Steele is delighted to announce that we are working exclusively with one of the UK's leading alcoholic drinks distributors to find a Brand Manager to join their team.

    Want to make an application Make sure your CV is up to date, then read the following job specs carefully before applying.

    This role is responsible for the vision, strategic direction, and operational day-to-day running of a portfolio of brands. Implementation of the strategic plan will grow company profitability, develop agency sales volume, and increase brand notoriety.

    On Offer:

    • to £50k salary
    • benefits package
    Key responsibilities:
    • and cost-up effective brand plans, balancing creativity with commercialism to deliver on brand vison and aspirations for the UK market.
    • clear strategic goals and brand volume objectives, which will in turn drive sales results and market penetration for brands.
    • organise, and implement inspirational and innovative marketing initiatives and activities that will help bring the brand to life, while building brand awareness and equity.
    • clear, compelling brand positioning and channel strategy, in line with brand owner's view.
    • that channel strategy is aligned to brand strategy.
    • wider market data in conjunction with internal statistics to identify exploitable growth opportunities for brands.
    • and report on key metrics, i.e. volume and A&P, to make sure that brands are on track to achieve objectives and implement corrective action when necessary.
    • and implement pertinent and creative communication strategies (embracing advertising, PR, and promotions where appropriate). Ensure that brand message is consistent in all communication while delivering against strategic objectives.
    • with the press and trade KOL to further raise the profile and awareness of Fells and its agencies.
    • and represent the company at tastings, events, competitions, promotions.
    • a difference - champion and promote brands internally and externally whilst constantly reviewing the way we do business to help bring efficiencies.
    • on the above to brand owners in clear, effective, professional way.
    • and grow effective working relationships with the brand owners.
    Experience and skills required:
    • of 3 years' experience in brand management.
    • of 3 years' experience with a marketing background, preferably within wine or FMCG or a company responsible for selling luxury brands.
    • good working knowledge and experience of the UK drinks sector, both on and off trade.
    • ability to identify and exploit consumer insights and translate them into the brand's strategy and communications.
    • that we are an exclusive agency house, so there is a strong requirement to work effectively with the brand owner.
    For further information on this opportunity, please get in touch with Lewis Miller on
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