Lead Digital Analyst - Surrey, United Kingdom - Haleon

Description

A new world-leading consumer health company. Together, we're improving everyday health for billions of people.

By growing and innovating our global portfolio of category-leading brands - including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum - through a unique combination of deep human understanding and trusted science.

With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we're uniquely placed to do this and to grow a strong, successful business.

This is an exciting time to join us and help shape the future.

The Expert Digital Manager will be critical to the success of Expert within the Business Unit (BU) to maximize the value of its expert sales & marketing initiatives for the OTC & OH brands in Northern Europe, to increase recommendations and reach of Experts.

The role will be leading expert digital strategy and guiding the execution across the Northern Europe BU, as part of the broader expert strategy among the identified Expert audiences, with the Haleon Health Partner (HHP) expert web platform being at the heart of the digital expert strategy.

The role will manage the overarching HHP and media strategy in the Northern Europe BU, collaborating with Cluster digital & data ops managers on local content strategy, strategy for database capture and expansion, activation planning, and analytics; local teams will own the local activation and execution.

The role will work with markets to define the digital expert roadmap and investments, based on the go to market model.

The role will work closely with the expert team, media and digital teams in the BU and the markets, to identify and execute the right digital points to influence Expert audiences.

The role will closely work with the global Expert Marketing team to deliver the digital and data agenda across the Expert universe in the BU.

This role will report into the Expert Lead on BU level, partnering with the 4 market clusters across Northern Europe (9 markets) and supporting them to ensure the HHP and its activation are incorporated into the planning process to enable them driving a full end to end plan.

Localize the global expert digital strategy in the Northern Europe BU, with focus on leading delivery of the HHP.

• Further developing and implementing a 3-to-4-year expert digital go to market, across all categories to achieve the delivery of an omni-channel HCP experience including driving the effectiveness and efficiency of expert media for Northen Europe Business Unit
• Deploy global content strategy for the HHP for priority expert audiences, ensure the optimization and maintenance of the HHP.
• Plan management and expansion of the customer base, drive the 1P data strategy - Acquire, Consent, Segment, for 100% of our core Expert audiences.
• Manage the data capture of the HHP to learn from healthcare professionals interaction and develop suitable E-CRM programs, in line with global process and expert strategy.
• Work alongside media team to activate across priority media digital channels against global investment guidelines and media sufficiency framework, and with audience activation manager to define expert media target audiences, and champion the implementation of expert media digital plans in markets
• Deliver BU performance metrics for the HHP including target setting, tracking, and reporting, supported with clear lead measures to evaluate activation and identify best practice.
• Own the understanding of expert digital media performance. Track performance and KPIs of the HHP, campaign performance and site metrics
• Scale best practices and share insights and learning with the expert team, brand teams and global.
• Ensure the HHP is keyed into other Haleon processes - such as local sample forecast and fulfilment, adverse events reporting and consumer response.
• Provide full support of the annual brand commercial planning process, including the resource levels and channel activation plans required for the HHP in Northern Europe.
• Collaborate with BU digital & data ops managers, local expert teams, BU media and digital acceleration teams, global category expert digital team, and media agency on all of the above.
• Lead the digital governance process for the HHP activation.
• Work with BU capability manager to develop expert digital marketing capability across the BU
• Being super user of relevant Haleon reporting / data systems, understanding the uses for each system and ensuring both are functioning correctly for continued customer experience
• Ensure key activities are compliant and in line with global monitoring team processes.

When applying for this role, please use the 'cover letter' of the online application or your CV to describe how you meet the competencies for this role, as outlined in the job requirements above.

Digital and Data driven experience a must.

• Experience in digital marketing activation and communication, including understanding of the digital landscape, understanding of the power of data in driving value propositions, building and tracking the performance of digital plans, understanding the power and potential of effective 1P data relationships.
• Data analysis and reporting
• Driving performance - KPI setting, tracking and course correcting where needed
• Strong project management & influencing skills
• Identify growth opportunities, bringing together local knowledge with global strategy to support the strategic development of the Winning in Market model
• Emotional intelligence, agility, and experience of multiple, distinctly different cultures
• Experience in marketing or commercial engagement with experts / healthcare professionals (preferred)

Diversity, Equity and Inclusion

We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.

We believe in an agile working culture for all our roles.

We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.

We believe in an agile working culture for all our roles.

We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions.

All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.