Head of Digital Marketing - London, United Kingdom - Speciality Drinks Ltd

Speciality Drinks Ltd

Verified Company

London, United Kingdom

1 week ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Founded in 1999 by Sukhinder and Rajbir Singh, The Whisky Exchange Group is a fast-growing and world-renowned international spirits company.

It was one of the first multi-channel, multi-market global drinks distributors and is a leader in its field.

Now made up of four group companies, it is an independently managed business and a recent addition to the Pernod Ricard Group since November 2021.

We pride ourselves on our imagination, creativity and ability to source and sell fantastic spirits across the globe. We love what we do and we would love you to come and join us.

The role is hybrid with at least two days per week in our head office in Park Royal.

Your unique contribution

Some of your key responsibilities:

Leadership of a team of five marketing professionals in an inclusive way. This includes identifying and building team development plans in alignment with business goals, and setting individual responsibilities and objectives to inspire and drive results and engagement
Building and owning the digital marketing strategy, namely the means by which The Whisky Exchange pursues recruitment and retention of customers to achieve commercial goals of the business. This will include the planning, building and owning spend by channel by country by day
Deployment & measurement:
Deploy plans through own team and agencies, on a timely and accurate basis
Lead crossfunctional communications and meetings to keep deliveries on time and to brief
Manage existing and future agencies as appropriate to deliver objectives
Monitor performance against plan and last year, on a daily, weekly and monthly basis. Revise and update assumptions along with forecasts.
Recommend changes to channel spend as business needs and market behaviour change
Adhoc initiatives including contributing to, participating in, or leading new projects as they emerge

Your blend of talent

Has an expert understanding of channels; their role, their strengths and weaknesses and how to bring them together to deliver more than the sum of parts
Is an expert practitioner of:
Tools e.g. Google Analytics, Tableau
Microsoft programmes e.g. Word, Excel, PowerPoint
Is an expert synthesizer of facts to provide clear, succinct summaries
Is an expert in project management, utilizing key tools such as Confluence and Jira
Has a thorough understanding of technology development and deployment; steps, timeframes, opportunities and pitfalls
Has a high level of knowledge and experience of ecommerce functions along with their dependencies, e.g. operations, customer service, content

We offer great Healthcare benefits, company pension, staff discounts and 25 days holiday (plus bank holidays) to give you some down time.

We're committed to diversity and inclusion
We promote diversity and inclusion throughout our business.

In our teams, we proactively foster a diverse work force and an inclusive culture - an environment where we can truly be ourselves.