How To Create Content That Helps Your Business
It's easier than you might think but it does require some decisions, early on.
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How many bookshelves are in my house?
David Amerland · In this latest interview I talk a little about my latest book, how I write, what kind of research I do and reveal just how many bookshelves are in my house. Dive in.
How To Predict The Behavior Of Your Customers
David Amerland · If we could accurately predict consumer purchase behavior then for a business to succeed we’d just have to solve the drivers of that behavior in terms of the timing and nature of the business in question. A lettuce growing company, for instance, trading in a highly time-sensitive ...
Dominate Brand SERPs
David Amerland · Semantic search did away with the notion of being at the top of the search engine results pages (SERPs) by putting clear emphasis on context and relevance in reference to every search query. It did not, however, do away with SERPs themselves and every time there is a search query ...
Articles from David Amerland
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The Roman Emperor, Marcus Aurelius, was a renown Stoic · The Roman Emperor, Marcus Aurelius, in his ...
Thoughts lead to actions. Actions have consequences.Our thoughts arise out of a complex mix that's m ...
I came into the entire area of decision-making, identity, intent and motivation via my deep understa ...
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The complete guide to blogging for small businesses
For small businesses, blogging can be the perfect way to get exposure. The cost is low, minus your time of course, and it actually doesn’t require advanced writing skills. What’s essential is that you are offering valuable and clear advice, that your readers will benefit from. Sh ...
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Turbulence is inevitable, change is constant
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