David Amerland

2 months ago

Why Your Book Needs A Press Kit Page

Talk to an author about having a press kit for their book and they begin to hate you. Ask them to summarize it in 200 words or less and their first reaction is to dive into the Dark Web looking to hire a hit man. It sounds extreme but it is understandable. Press Kits appear super ...

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David Amerland

3 months ago

How To Change The World

Changing the world is no one's task, really. Yet it is the task of all of us which makes it the task of each of us. There is no easy way to go about it but, at the same time, it is not as hard a task as you may think it is. · If we all make small, positive changes in our everyday ...

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David Amerland

and

1 more

3 months ago

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Activity Is Not The Same As Action

The Roman Emperor, Marcus Aurelius, was a renown Stoic · The Roman Emperor, Marcus Aurelius, in his Meditations mentioned just how important it is to separate action from activity. Business from busyness. Living from surviving. At the core of the distinction lies intent. Intent r ...

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David Amerland

3 months ago

“As it grows, every system exhibits
self-reinforcing behavior

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Why Is The World The Way It Is

Every system is governed by the logic that dictates its own survivalAs you look at the external world and try to understand why it is the way it is and as you take short glances inside yourself and try to understand why you are the way you are, consider that every system that sur ...

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David Amerland

3 months ago

Who We Are

The sense of who we are is created in part out of our own belief structure. Our values, dreams, aspirations and inner sense of self. And part out of what we see around us: our culture, societal structures, social norms, expectations and pro-social behavior. · When we tell ourselv ...

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David Amerland

4 months ago

Decision Making, Entities, Search and The External World

I came into the entire area of decision-making, identity, intent and motivation via my deep understanding of semantic search. I am talking here, in this, diagram about the individual, but consider how by substituting "sensory input" with "indexing" we may as well be talking about ...

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The Noise In Our Head

There is as much noise inside our head as there is in the outside world. In the outside world, the noise we experience turns to signal that has a particular meaning for us within the context of each moment. That context is based upon our particular needs, and it us, itself, filte ...

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David Amerland

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1 more

4 months ago

How Our Thoughts Lead To Actions

Thoughts lead to actions. Actions have consequences.Our thoughts arise out of a complex mix that's made up of what we know (knowledge we possess or can gain access to), the way we feel (our emotional state of mind that is in itself the result of many conscious and subconscious fa ...

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David Amerland

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1 more

4 years ago

"Adapt. Overcome"

It's been three years and hundreds of interviews and many hundreds of research hours since I began the journey that led from an idea to the publication of "The Sniper Mind". In that time I've been asked many times what is the one thing I have taken away from that journey. What is ...

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David Amerland

4 years ago

Making the World Make Sense

In his incredibly multi-layered sci-fi novel, Dune, Frank Herbert wrote “Deep in the human unconscious is a pervasive need for a logical universe that makes sense. But the real universe is always one step beyond logic.” · There is a deep truth in both sentences. Our brains have e ...

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David Amerland

4 years ago

Is There Such a Thing as an “American Sniper Crowd”?

It’s interesting to think that a book is a sufficient representation of a cultural ethos that it can, just by its title, easily divide parts of a country into folks who are “for” something and folks who are against it. · That’s the premise of an article by Salon’s editor who, dur ...

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