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    Marketing Insights Analyst - London, United Kingdom - Pizza Hut

    Pizza Hut
    Pizza Hut London, United Kingdom

    2 weeks ago

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    Description

    Job Description

    Company Introduction

    Welcome to the flavourful world of Pizza Hut, where our handcrafted pizzas are made with passion But we're not just about pizza; we're here to help you shape your future and reach for the stars. No matter what success means to you, we've got your back every step of the way. Get ready to conquer challenges, seize opportunities, and rise to new heights with us

    At Pizza Hut, we create an exciting environment that nurtures personal and professional growth. It's a place where we work together, grow as a team, and celebrate each other's achievements. Because when you rise, we all rise So, are you ready to embark on your journey to success? Let's do this

    About the job

    Join our brand team as the Marketing Insights Analyst, where your primary responsibility is to help us understand our data, our customers and our media performance. You will be pivotal to the brand team to ensure we are taking data driven decisions, targeting our customers correctly and knowing exactly what the external market conditions are like. On top of this, as part of the brand team, you will become a key 'tasting officer' trying our new products before they hit the Huts.

    Day in the Life

    • All about our customers- from regular reporting on what our customers buy, how much they spend, how frequently they purchase our products, with what device and on what channel you'll be the expert on exactly how our customers shop. You will be responsible for weekly feeding back these insights and making sure we are appealing to our customers through our media and menu approach.
    • Our brand positioning- where do we sit in the market? How are competitors brand shares changing? What are our key strengths and what are our barriers to entry that others are doing really well?
    • Key business insights on external market factors. Are people buying more chicken than pizza this month? Is there a trend towards Collection rather than Delivery? How are macro factors impacting our customers? You will be key in leading the charge with external agencies to understand what is going on outside of our Pizza Hut eco-system.
    • Love to close the loop at Pizza Hut and post-campaign reviews are a key part of this role to ensure we feed back to our key partners on how campaigns worked. Your role will be key for deep analysis of media channels and our creative messaging.
    • Product launches are one of the best parts of the job- and we are going to need you to collaborate with cross-functional teams on the development of a comprehensive pricing strategy and report on the performance of these new products. What does the average basket of a customer adding our new Halloumi fries look like? How is a new lunchtime deal performing in different areas? These are key questions we will be looking for you to answer.
    • Do we segment our strategies based on data insights? We'll need your help in building predictive modelling and answering questions like this.
    • Role will be responsible for the insights we share with our media agencies from our attribution modelling which drives the forward media strategy.
    • Franchise level Local Store Marketing spend- and how effective it is.
    • To develop omni-channel strategy and help with CRM optimisation through data analysis.
    • Pricing strategy by working through financial analysis and consumer insights and shopping habits (and experience in designing pricing strategies)

    Thrive

    Key Behaviour Competency to Thrive in this Role

    Strategic

    Authentic

    Curiosity

    You're Good At:

    Skills:

    • Strong analytical skills needed, including an ability to quickly grasp numbers, trends and patterns in data.
    • pricing strategies through financial analysis and consumer insights, with proven experience in pricing design.
    • to translate data to actionable improvements
    • to detail- this will be key when validating and cleansing our data to make assumptions.
    • Ability to feed back insights to a group in a way that drives insight driven output from their future actions.
    • Ability to foster a positive and collaborative team culture through shared experiences. This role will work across a range of teams.
    • Being flexible and adaptable to the dynamic nature a QSR business.

    Qualifications:

    • Degree nice to have but not essential.
    • In insights and analytical roles- Up to 2 years in a past insights/analytical role for a consumer brand needed
    • Management skills – Experience at cutting through the requests and identifying the key insights to go after

    What's in it for you?

    • Competitive salary reviewed annually.
    • Annual bonus, based on company and individual performance.
    • Very generous pension
    • Loaded insurance cover - Private medical, Critical Illness, Life Assurance, Income Protection, and Personal Accident Cover.
    • Hybrid working to ensure this role works for you with our RSC (Head office) by London Bridge.
    • 5 Recharge Days – These are additional days of annual leave for rest and recreation.
    • Flexi-Fri'yays – we aim to finish at 1 p.m. on Friday all year round.
    • Enhanced Parental Leave and return to work policies
    • Vision Benefits - Eye test vouchers
    • Employee Assistance Programme – offering free, confidential advice and support on any issue
    • Online Discounts – up to 50% on a wide range of retailers and service providers
    • Study Support – may be available for job-related qualifications
    • Wellness perks – Flexible and voluntary benefits for you to convert into your own benefit plan unique to you and your lifestyle. Some options include Dental Insurance, Health and Fitness (including gym discounts and health screening), subscription services and memberships, cycle schemes, and travel insurance just to name a few).

    Pizza Hut Europe: Where Ambition Meets Opportunity

    Joining Pizza Hut Europe means embarking on an entrepreneurial journey with the excitement of a start-up and the support of a globally recognized brand. We're constantly pushing boundaries, embracing innovation, and creating exceptional experiences for our customers.

    So, if you're ready to leave your mark in the thrilling world of Pizza Hut, come join us on this incredible journey.

    Don't meet every single requirement? Studies have shown that some demographics are less likely to apply for jobs unless they meet every single qualification. At Pizza Hut Europe, we are committed to building a diverse, inclusive and authentic workplace, so if you feel you are suited to this role but your experience doesn't align perfectly with everything listed in the job description, we encourage you to apply anyway – you may be the perfect candidate for this or other roles we have available

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