- Leadership - essential to give clear, decisive, and thoughtful direction on individual projects.
- Strategy & Best Practice - leading design and build best practice, consulting with teams in the agency to ensure practices are adhered to, pushed, and developed over time. Strategic input on comms content and journeys with other channel touchpoints like landing pages and prompts, where applicable.
- Support - supporting Producers and Creatives with the clients' email build tool, processes, continual training, data processes and set up, adding value with producer training on analytics and reporting working with scrums to inform future briefs.
- Technical - championing accessibility and technical updates which pertain to email templates design such as Dark mode and litmus testing. Working with Email Developer to ensure principles are applied.
- Maintenance - project managing client requests for maintenance and future template build requests, through Creative Team and Email Developer.
- Client Email CMS Supplier Liaison - instigating supplier meetings to ensure the platform is supporting requirements to deliver creative briefs and future plans.
- Line Management - Working with and managing Email Account Manager and Email Team Developer within the T&Pm Email Team.
- Experienced at Account Director level in an agency setting.
- Collaborative team player, open minded, sociable, transparent.
- Good awareness/understanding of campaigning and business outcomes.
- Gathering information from a range of different sources and in several ways with the ability to then analyse data and recommend the best route forward.
- Attention to detail, especially in relation to content.
- Collaborative team player, open-minded and transparent.
- Good understanding of UX and UI Principles.
- Knowledge of HTML, CSS and ability to create HTML emails from scratch.
- Understanding of email design, user experience best-practice, email build tools and data segmentation.
- Deep understanding of email best practice from both a coding and design perspective.
- Solid experience of email CMS builders.
- Excellent communication and problem-solving skills, self-motivated.
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Account Director - Midlothian, United Kingdom - Denholm Associates
Description
If you're an engaged, detail-orientated, and personable Account Director who is a real team player and who knows the world of email marketing well, then we want to hear from you
Denholm are delighted to be working with one of the UK's leading agencies who bring ideas and technology together to power brands and businesses. Think agency Creative, Strategy, Media, PR and Data/CRM all working side by side, solving problems as one collaborative team with the client.
This 8-month fixed-term-contract role will join their embedded agency model, working with a major High Street bank. Their innovative model provides clients with a dedicated on-site creative and production team, delivering high quality, large volume, fast turnaround creative solutions across all channels. Right now, they're seeking a dedicated Account Director to answer the call of an in-demand service and deliver for their client in a strategic and hands-on way.
What you'll be doing
As their new Account Director you'll come with strong understanding of email marketing, be a champion of best practice, and highly credible when it comes to both client relationships and mentoring the team.
You'll be strategically-minded and able to drive conversation with key stakeholders, understanding some of the technical elements in volved with email and helping develop and deliver innovative campaigns.
Main responsibilities include:
Who we're looking for
You'll be rewarded for your efforts with a competitive salary package, flexi-working, lots of learning and development, and plenty of room for growth.
If that sounds like your perfect next move, apply today
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