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    Marketing Specialist I - Brighton, East Sussex, United Kingdom - Cision

    Cision
    Cision Brighton, East Sussex, United Kingdom

    2 weeks ago

    Default job background
    Freelance
    Description

    Combining pioneering, AI-enriched digital consumer intelligence with industry-leading social media management tools, Brandwatch offers a complementary suite of specialized, best-in-class products and services that support intelligently connected workflows.

    With Brandwatch, brands and agencies can adapt and thrive in today's fast moving digital world by making smarter decisions and executing data-driven social strategies at every customer touchpoint.

    Operating and serving clients the world over, Brandwatch has 17 offices across the globe and more than 1,000 employees worldwide.

    We're seeking an experienced and creative email marketing specialist with exceptional copywriting and organization skills to join our growth marketing team.

    The successful candidate will be responsible for helping to develop and execute effective B2B email marketing campaigns that drive engagement, nurture leads, and ultimately contribute to revenue growth for Brandwatch and Cision.

    Help to develop and implement an email marketing strategy aligned with our overall marketing goals and objectives.
    Create compelling and engaging email content for a range of audiences and campaigns, including for lead generation and nurture, and customer expansion and retention


    These activities could comprise:
    event and webinar promotion, product launches, content launches, seasonal campaigns, and more.
    Utilize Marketo for managing and maintaining email marketing campaigns, segmentation, and automation workflows within our email marketing platform.

    You will be supported by our team lead for email plus Marketing Operations colleagues, however a strong understanding of marketing automation and the marketing funnel is essential.

    Analyze email campaign performance metrics and conversion rates, providing regular reports and actionable insights.
    Continuously optimize email campaigns based on A/B testing, data analysis, and industry best practices.

    Stay up-to-date with the latest email marketing trends, techniques, and tools to ensure our campaigns remain effective and compliant.

    Ensure adherence to anti-spam laws, data privacy regulations, and email marketing best practices.

    Work together with other members of the growth marketing team to deliver global campaigns – from creating landing pages to writing messaging that drives conversion across a range of touchpoints.

    3+ years of marketing experience ideally in email marketing or a related role – we're looking for someone with relevant professional experience who can use their initiative and take ownership of projects from the off.

    ~ Exceptional attention to detail, project management, and organization skills, and the ability to work effectively in a fast-paced, dynamic business across a variety of projects at once.
    ~ Strong written and verbal communication skills, proactive in stakeholder/project management, and the ability to collaborate effectively with colleagues at all levels of an organization.
    ~ Strong analytical and problem-solving skills, with experience interpreting data and optimizing campaigns based on insights.
    ~ Knowledge of email marketing best practices, including segmentation, automation, and deliverability.
    ~ Familiarity with data privacy regulations (e.g., Familiarity with A/B testing methodologies and optimization techniques.
    ~ Creative, outcome-focused mindset and a passion for developing innovative and engaging email content that delivers results.

    Experience in B2B and/or SaaS marketing is a plus.
    An additional language is not essential but is a plus since you will be helping to QA and support campaigns across other regions – in addition to English-speaking regions (French, Spanish, German, or Italian language skills would be desirable)
    Experience with tools such as Salesforce, On24, Looker, GA4, WordPress, and Monday.
    Holiday - 25 days holiday and 4 Wellness days per year + bank holidays, ability to carry 5 days over each year to encourage a healthy work-life balance
    Health cash plan employer paid at level 3. (Group life assurance - employer paid
    Sports benefit - gym/sport membership contribution - 50% or up to 25 GBP per month employer contribution
    Cycle to work; Employee discounts platform - through Reward Gateway
    Dental insurance - preference premiums at employee's cost + option to add family members
    Employee assistance plan (EAP) & Full Calm subscription
    Maternity/parental leave policy & Sabbatical leave policy
    LI-Hybrid
    #LI-Remote
    At Cision, we're revolutionizing the way brands connect with their audiences.

    We provide PR, marketing, and social media professionals with the tools they need to excel in today's data-driven world, enabling them to see and be seen, understand and be understood by the audiences that matter most.

    Our deep expertise, exclusive data partnerships, and award-winning products, including , , and , empower over 75,000 companies and organizations, including 84% of the Fortune 500, to achieve their goals.

    We believe diversity, equity, and inclusion is vital to driving our culture, sparking innovation and achieving long-term success.

    Cision is proud to have joined more than 600 companies in signing the CEO Action for Diversity & Inclusion pledge and named a "Top Diversity Employer" for 2021 by .

    All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other protected statuses.

    Cision is committed to the full inclusion of all qualified individuals.

    In keeping with our commitment, Cision will take the steps to assure that people with disabilities are provided reasonable accommodations.

    Accordingly, if reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please contact hr.

    Please review our Global Candidate Data Privacy Statement to learn about Cision's commitmentto protecting personal data collected during the hiring process.

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