- Maintain and develop a portfolio of websites, including content management and implementation of campaigns, collaborating with our marketing teams to optimise all digital activity to reach global audiences
- Continuously improve the content and user experience for the AXA Global Healthcare app
- Lead the technical SEO activity, in close partnership with the digital marketing agency, ensure timely schedule of SEO optimisations
- Oversee the end to end user experience on the website, leading UX optimisation and improvements
- Support sprint planning for the development team and backlog management to ensure plans are in line to support key business priorities
- Lead the CMS migration from CMS 11 to CMS 12 with Optimizely
- Report on web activity, ensuring it complies with both AXA and AGH guidelines and financial promotions/ Consumer duty guidelines
- Work with external digital and/or creative agencies to create new functionality for the website to improve the UX
- Develop and manage direct reports within the team
- Champion accessibility of the website and the app, scope will include website in multiple languages (starting with French an English)
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Digital Strategy Manager - London, United Kingdom - AXA
Description
Closing date: 03/06/2024Career area: Marketing & Communications
Specialism: Marketing & Communications (including Digital)
Salary: Dependent on experience
AXA Global Healthcare's digital presence is growing, it's pivotal to achieving the business' transformation strategy. We've an exciting opportunity for a Digital Strategy Manager to own and lead the ongoing development and optimisation of AXA Global Healthcare's website and app, driving growth whilst ensuring we deliver the best possible experience to all users.
We're looking for a dynamic and experienced individual to join the team and play a key role in crafting and executing strategies to achieve our business objectives. You'll utilise your extensive experience of content management systems to enhance our user experience.
At AXA we work smart, empowering our people to balance their time between home and our Tunbridge Wells office in a way that works best for them, their team and our customers. You'll have collaboration days with the team in our Tunbridge Wells office once or twice a month.
What you'll be doing:
Due to the number of applications we expect to receive for this role, we reserve the right to close this advert earlier than the listed closing date to ensure we're able to effectively manage interest. Therefore, if you're interested in joining us at AXA, please don't hesitate
