- Support key strategic brand projects including brand andproposition evolvement and wider strategic brand hierarchy
- Ensure consistent application of brandprinciples globally through smart processes and globalcollaboration
- Create develop and manage asuite of engaging key brand documents and assets helping to enablecorrect application and articulation across the business
- Positively influence headline product &innovation and global campaign projects with brand best practiceand creative consultancy
- Create brandchampions inregion to help drive correct brand adoption
- Define and report on key brand health metrics andimplement key insights
- Help to optimisecreative and design processes
- Own and manage aspecific brand budget
- Line manage twodesigners
- Build positive working relationshipswith brandagencies
- A proactive team player
- A brilliantcommunicator with keen attention to detail
- Creative flare and the ability to adapt and evolve asquickly as the business does
- Significant brandmanagement experience
- A passion for creativebrand strategy
- Experience in managingstrategic brand projects
- Comfortable workingwith and influencing senior stakeholders
- Experience collaborating across multiple teams and/orregions
- Experience in utilising insights toinform brand marketing strategy
- Degree orequivalent brand or marketingqualification
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Brand Manager - London, United Kingdom - Collinson
Description
Collinson Group is a global leader in drivingloyalty and engagement for many of the worlds largest companies.Predominantly through the provision of travel related benefitswithin a market leading digital travel ecosystem. The group offersa unique blend of industry and sector specialists who togetherprovide marketleading experience in delivering products andservices across four core capabilities: Loyalty Lifestyle Benefitsand Insurance.
The group provides unrivalledinsight and expertise around affluent consumers and frequenttravellers creating and delivering products and services nowaccessible to over 400m end consumers.
We havemore than 25 years experience with 28 global locations servicingover 800 clients in 170 countries employing 1800people.
We have been bringing innovation to themarket since inception from launching the first independent globalVIP lounge access Programme Priority Pass to being the first tosell direct travel insurance in the UK through Columbus Direct andcreating the first loyalty agency of its kind in the travel sectorwith ICLP. Today we still invest heavily in innovation to ensurethat we continue to deliver superior customerexperiences.
Key clients include: Visa MastercardAmerican Express Cathay Pacific British Airways LATAM Flying BlueAccor EasyJet HSBC Chase HDFC.
Our mission isfocused on doing good beyond profit which for us means we seek outopportunities for our people to share in our success and that wegive back to the communities and people within which wework.
Never short of ambition the success of ourbusiness is delivered through the diverse and talented team of over1800 colleagues globally.
What doesan Brand Managerdo atCollinson
You will be the guardianfor the global Collinson brand and its core lounge programme brandsincluding industry market leader Priority Pass. You will workproactively strategically and collaboratively with colleaguesacross the globe in marketing product operations and beyond helpingto drive positive change for the business in what is an excitingchapter in its already impressive history. You will have theconfidence and credibility to lead and inform stakeholders of alllevels be project and deadline driven and have the ability toutilise insights and see the bigger strategicpicture.
Key responsibilities ofthis role include:
Keyskills and experience to be evidenced within your applicationincluded
Collinsonis an equal opportunity employer and welcomes differences in alltheir forms including: colour race ethnicity gender identity sexualorientation neurodivergence family status age individuals withdisabilities and people from all backgrounds cultures andexperiences as we strongly believe this contributes to our ongoingsuccess.
We are focused oncontinually evolving our purpose driven high performing cultureproviding an environment where our people have the opportunity toachieve their full potential and do interesting and meaningfulwork. Our company values are: Act smarter Do the right thing Oneteam and Be insight led. These help guide everything we dointernally in terms of how we think act and interact right throughto how we deliver value to our customers and clients.
In your application pleasefeel free to note which pronouns you use (For example she/her/hershe/him/his they/them/theirsetc).
If you need any extrasupport throughout the interview process then please email us at
We also have our very ownBeacons (Domestic Abuse Advisors) supporting within each of ourglobal offices. Our Beacons will be your point of contact if you orsomeone you know needs support.
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