Organic Social Media Executive - Harwell, United Kingdom - Ariat Europe Ltd

Ariat Europe Ltd

Verified Company

Harwell, United Kingdom

1 week ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

No Agencies Please

Job Purpose

To create, plan and execute the Ariat Europe social media and influencer strategy to build awareness of Ariat products and create brand engagement with existing and new consumers.
To analyse statistics to identify trends in terms of followers and engagement to ensure content is effective.
Engage with the Ecommerce team to ensure consistent timing of key stories/messages across all our platforms.
Grow the Organic social following and increase engagement

Key Accountabilities

Social Media

Oversee the social media content process from overall planning, project briefing, execution and ensuring content adheres to brand guidelines at all times.
Create engaging content/imagery to be utilised across all our social platforms.
Plan and publish content across multiple platforms, as well as live publishing in reactive, fastpaced environments such as events.
Ensure Ariat's brand and reputation are positively enhanced by social media activities; actively responding to customer feedback issues via public and private posts.
Keep up to date with what other brands are doing to ensure our content cuts through all the noise and constantly moves forward and stays ontrend.
Identify new tools and platforms as they become available, assess relevance for Ariat and react accordingly.
Work closely with our Ecom team to ensure upper funnel paid activity aligns with our key campaigns
Regular US social (digital) team catch ups to ensure alignment.

Influencers

Work across the marketing team to ensure our influencers are engaged to maximise the UGC available.
Build an effective influencer strategy to enhance brand visibility and obtain creative, sharable content.
Work with the Marketing Executive to identify new influencers and manage the ongoing relationship with new and existing influencers.
Place orders for current and future product.
Obtaining engaging content to include: images, blogs, quotes and videos.
Review influencers on a regular basis to ensure they continue to be brand right and are featuring our products.

Key Accounts & Retailers

Assist the sales team with best practices, social media reviews and ideas for key accounts to improve their activity around the brand to amplify our brand messaging.
Provide a monthly schedule to our retailer database so they have visibility of our plans, to include assets that they can utilise as required.

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Events:

Attend key events as required.
Create frequent, engaging eventbased content for our social platforms to post throughout key events.

Work with our PR agency to approve brand right influencers across our channels and ensure product is sent to them as required.
Post Great PR when available.

Reporting

Produce a monthly social report to include highlights from our social platforms and influencers.
Produce regular reports and communicate results to teams to create transparency and visibility into the progression of the social media strategy.
Create detailed posting calendars and review with relevant parties each month prior to publishing content.
Development of regular influencer reports and evaluations.
Any other ad hoc duties as required

All employees are required to read, understand and comply with all company policies and procedures. In addition, all employees must comply with current working practices as communicated via line management.

Qualifications, Skills, Knowledge and Attributes Required

Skills, Knowledge and Experience

3 years+ relevant experience. Preferred in a sports, lifestyle, fashion brand or similar channel
Marketing qualification
Excellent knowledge of social media platforms from a B2C perspective.
Strong communication, interpersonal and teamwork skills
Knowledge of influencer marketing.
Strong eye for imagery and photography to create suitable content for all platforms.
Organisation, planning, time management and prioritisation
Deadline focused

Attributes

Selfmotivated
Flexible
Determined
Personal drive
Results orientated
Integrity and strong business ethics
Passion for product

Required equipment
Laptop which will be provided

Key Results Required
100% delivery of departmental tasks and individual responsibilities

100% delivery of KPIs as identified via Successfactors