- Build, QA, launch, monitor and analyse, campaigns across ad platforms including, but not limited to, Meta, Google, TikTok, and LinkedIn
- Collaborate with cross-functional teams, including creative and data insights to develop and execute impactful ad campaigns
- Support Performance Marketing Manager and the Director of Performance Marketing with the ongoing planning, execution, optimisation and reporting for campaigns
- Monitor and optimise campaign performance regularly, adjusting bids, targeting, and creatives to achieve target KPIs
- Analyse data and leverage analytics tools to uncover opportunities for campaign optimisation and audience targeting
- Conduct A/B testing to optimise conversion journey including audiences, ad elements, ad formats and landing pages
- Conduct market research and stay up-to-date with industry trends to identify new opportunities and best practices
- Self starter, comfortable working in a fast-paced, KPI-driven environment, with a strong ability to multitask, prioritise and handle multiple campaigns concurrently
- Strong direct hands-on expertise setting up, managing and optimising paid media campaigns in ad platforms
- Highly analytical with demonstrated ability to use data to problem-solve and optimise outcomes
- Excellent attention to detail and project management skills
- Superb work ethic and positive, can-do attitude
- Able to communicate and work cross-functionally
- Up-to-date with the latest industry trends and best practices in digital marketing
- Proven work experience in in-platform biddable media driving paid social, programmatic or paid search campaigns
- Agency or brand experience managing large advertising budgets
- Budget management experience
- Proficiency in using ad management tools such as Facebook Ads, Google Ads, Twitter Ads, LinkedIn Campaign Manager, TikTok Ads, Outbrain and or Programmatic Display Ad Networks
- Experience in subscription or e-commerce businesses is a plus
- In-depth knowledge of ad platform targeting options, bidding management, and campaign optimisation techniques
- Hands on experience in ad trafficking across different platforms a plus
- Experience working with analytics tools such as Google Analytics, Google Looker Studio, Google Sheets, Excel and or other similar products
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Biddable Media Manager - London, United Kingdom - The Economist Group LTD
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Description
This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.
Introduction
The Economist is seeking a rockstar Biddable Media Manager to join a growing team of in-house performance marketing specialists focused on driving efficient subscriber growth. The Biddable Media manager will be responsible for managing, executing and monitoring performance-driven digital marketing campaigns across various ad platforms. They should have an obsessive attention to detail, is highly organised and thrive in a fast-paced dynamic environment.
Accountabilities
Key Responsibilities:
Experience, skills and professional attributes
Skills and Personal Attributes
Qualifications and Experience