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    Biddable Media Manager - London, United Kingdom - The Economist Group LTD

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    Description

    This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.

    Introduction

    The Economist is seeking a rockstar Biddable Media Manager to join a growing team of in-house performance marketing specialists focused on driving efficient subscriber growth. The Biddable Media manager will be responsible for managing, executing and monitoring performance-driven digital marketing campaigns across various ad platforms. They should have an obsessive attention to detail, is highly organised and thrive in a fast-paced dynamic environment.

    Accountabilities

    Key Responsibilities:

    • Build, QA, launch, monitor and analyse, campaigns across ad platforms including, but not limited to, Meta, Google, TikTok, and LinkedIn
    • Collaborate with cross-functional teams, including creative and data insights to develop and execute impactful ad campaigns
    • Support Performance Marketing Manager and the Director of Performance Marketing with the ongoing planning, execution, optimisation and reporting for campaigns
    • Monitor and optimise campaign performance regularly, adjusting bids, targeting, and creatives to achieve target KPIs
    • Analyse data and leverage analytics tools to uncover opportunities for campaign optimisation and audience targeting
    • Conduct A/B testing to optimise conversion journey including audiences, ad elements, ad formats and landing pages
    • Conduct market research and stay up-to-date with industry trends to identify new opportunities and best practices

    Experience, skills and professional attributes

    Skills and Personal Attributes

    • Self starter, comfortable working in a fast-paced, KPI-driven environment, with a strong ability to multitask, prioritise and handle multiple campaigns concurrently
    • Strong direct hands-on expertise setting up, managing and optimising paid media campaigns in ad platforms
    • Highly analytical with demonstrated ability to use data to problem-solve and optimise outcomes
    • Excellent attention to detail and project management skills
    • Superb work ethic and positive, can-do attitude
    • Able to communicate and work cross-functionally
    • Up-to-date with the latest industry trends and best practices in digital marketing

    Qualifications and Experience

    • Proven work experience in in-platform biddable media driving paid social, programmatic or paid search campaigns
    • Agency or brand experience managing large advertising budgets
    • Budget management experience
    • Proficiency in using ad management tools such as Facebook Ads, Google Ads, Twitter Ads, LinkedIn Campaign Manager, TikTok Ads, Outbrain and or Programmatic Display Ad Networks
    • Experience in subscription or e-commerce businesses is a plus
    • In-depth knowledge of ad platform targeting options, bidding management, and campaign optimisation techniques
    • Hands on experience in ad trafficking across different platforms a plus
    • Experience working with analytics tools such as Google Analytics, Google Looker Studio, Google Sheets, Excel and or other similar products
    #J-18808-Ljbffr

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