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Maidenhead

    Brand Manager - Maidenhead, United Kingdom - Abbott Laboratories

    Abbott Laboratories
    Abbott Laboratories Maidenhead, United Kingdom

    2 weeks ago

    Default job background
    OTHER
    Description

    If you are looking for a big company feel with an entrepreneurial mindset, the opportunity to make a real difference, a fantastic team culture and develop yourself, read on....

    At Abbott Diabetes Care, we are on an exciting growth trajectory, as we continue to build and expand our business, we are now looking to hire a Brand manager on the consumer side to help increase brand and product awareness and growth opportunities.

    As the Brand manager -Growth, you will be responsible for developing and delivering growth plans for FreeStyle Libre, drive customer acquisition across offline and online channels and lead digital content strategy for UK & Ireland using all elements of the marketing mix.

    Major Accountabilities

    • To deliver the Global marketing strategy to match the position of the brand in UK & Ireland Markets and maximise brand potential.
    • Identify key growth and customer acquisition opportunities, create and implement advertising media, own and manage improving websites, sampling, monitoring, and optimise digital assets across all key digital touch points
    • Manage and support web shop along with rolling out national consumer centric engagement and support programs.
    • Support SBM with paid media strategy and day to day media campaign management. Manage asset development and optimization to improve efficiencies.
    • Own search strategy (organic and paid) for all websites to improve search engine ranking and website traffic targeting customer segmentation.
    • Budgetary responsibilities for ensuring promotional campaigns are within agreed spending limits and A&P reporting is accurate.
    • Assist in preparing marketing plan, financials and plans as required
    • Liaising closely and influencing the sales management and sales team to ensure promotional campaigns are developed appropriately and executed effectively.
    • Liaising closely with all support functions (including Medical, Regulatory, Legal, OEC, Customer Services, Manufacturing, External Agencies and EMEA Marketing.

    Education

    • University degree in marketing or equivalent
    • Marketing qualifications preferred

    Background

    • Experience in customer acquisition, digital marketing, social and content marketing
    • FMCG/consumer health marketing experience preferred including working with Advertising/Creative agencies
    • Content management system experience, AEM preferred
    • preferred
    • Experience with social media platforms and web analytics
    • Knowledge on HTLM building is preferred
    • Experience of working with MS Office
    • Excellent cross-functional working experience
    • Strong organisational skills and ability to handle multiple priorities under pressure
    • Knowledge of IT compliance, including data security and privacy legislation

    As you'd expect from a global healthcare company, we offer a fantastic range of benefits including competitive salaries, a superb defined contribution pension scheme, private healthcare, life assurance and a flexible benefits scheme.

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