- Lead on the development and implementation of the content plan for the firm. Bringing in information from Business Development leads, current opportunities and client feedback, latest industry news and regulatory updates, digital marketing input and SEO requirements.
- Maintain oversight of all content against team and department objectives.
- Be the central driver of new content ideation and working with key subject matter experts from across the firm to bring this content into reality.
- Maintain regular and consistent awareness of the latest news relevant to our clients and build reactive content into weekly schedules, to ensure we remain abreast of developments relevant to our clients and audiences.
- Manage the content team to produce scheduled and reactive content covering a broad range of media types, including blog articles, infographics, video content, white papers / e-books and reports.
- Be the figurehead of content creation for the firm; building fantastic relationships and trust with key people across the firm.
- Minimum 5 years' experience in a content / copywriting role (minimum criteria).
- Line management experience (minimum criteria).
- Experience in a professional services sector is desirable, but not essential.
- Relevant marketing / CIM qualifications are desirable, but not essential.
- Proven ability to synthesise information from a variety of sources to create quality, innovative content ideas and manage the process of producing that content.
- Applied understanding of SEO principles for content.
- 25 days annual leave (with the option to buy / sell up to 5 days holiday)
- Private medical
- Contributory pension scheme
- 4x life assurance
- All employee share scheme
- Company car and fuel card via salary sacrifice
- 2 days paid for volunteering
- Cycle to work scheme
- Employee Assistance Programme (EAP) including shopping discounts
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Content Manager - Cambridge, United Kingdom - Price Bailey
Description
At Price Bailey, we provide exciting opportunities for training, personal growth and career engagement. We believe in fostering happiness and fulfilment in your work, whilst supporting and inspiring you to grow. We understand that your life extends beyond the workplace, which is why our Smart Working culture promotes flexibility, allowing you to choose when and where you work, whilst still providing excellent client care.
A well-established firm of chartered accountants and business advisors, we offer a wide range of services, including auditing, accounting, tax and corporate finance. We proudly serve a diverse client base across the UK and internationally, with a strong focus on entrepreneurial owner-managed businesses that share our passion for innovation.
What do the team do?
The Marketing and Business Development department at Price Bailey is a high-performing team with a strong digital focus on driving high quality leads into the firm, building on our growing brand and reputation, and positioning the practice as thought-leaders within the industry.
The Content Manager role is an integral part of the Marketing and Business Development department at Price Bailey. You will be the conduit between our audiences and our experts spanning accounting, tax, audit and assurance, corporate finance, strategy, employment law, and insolvency and recovery. Our content drives value across the practice as we seek to inform, educate and grow. As Content Manager, you will be responsible for designing and driving our content strategy and upholding our content standards. Managing a small team of content writers, your primary responsibility will be to ensure successful delivery of industry leading, technical, written and interactive content that is both relevant to our audiences' needs and underpinned by SEO and digital marketing principles.
What will I be doing?
As a Content Manager you will have ownership of the following tasks:
What experience do I need?
Whilst having the following experience is advantageous, we value passion and potential. If you meet the minimum criteria listed below and are eager to develop yourself, we would love to hear from you:
What's on offer?
In addition to your salary, we also offer the following benefits:
Price Bailey aspires to recruit, develop and retain the most talented people, regardless of their social background, age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership. We are an equal opportunities employer and place inclusion at the heart of what we do. Our workplace is one where diversity is embraced and where everyone is empowered to be their authentic selves.
