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    Data Analyst - London, United Kingdom - Farfetch

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    Description
    FARFETCH exists for the love of fashion. Our mission is to be the global platform for luxury fashion, connecting creators, curators and consumers.

    We're a positive platform for good, bringing together an incredible creative community made up by our people, our partners and our customers.

    This community is at the heart of our business success. COMMERCIAL / MARKETING We're a diverse team of Marketing professionals, spanning artistic and scientific expertise.

    We're driven to amaze our global community of customers through our data-driven approach, revolutionary spirit, test-and-learn culture and collaborative style.

    LONDON Our office is located in Old Street, London's tech hub. With an open-plan space, ideal for collaborative working, an outdoor terrace for a team lunch. THE ROLE We are seeking a highly skilled Senior Data Analyst to join our dynamic team at Farfetch.

    As a Senior Data Analyst, you will be responsible for interpreting data, analyzing results, and providing insights to drive business decisions and strategies.

    You will work closely with cross-functional teams to understand their data needs, develop analytical solutions, and communicate findings effectively.

    You will be a person that thrives in solving complex problems in an entrepreneurial, fast-paced environment, balancing tactical needs whilst driving strategically for a long-term solution.

    Lead the performance marketing channel providing technical expertise, roadmaps, workflow process management and prioritization - Own experimentation across the performance marketing channel, driving data science programs and capabilities with the objective of delivering incremental ROI - Conduct in-depth custom ad effectiveness studies and bespoke analyses to understand the relative impact of different marketing strategies across platforms and channels and provide valuable insights to stakeholders and leadership on an ongoing basis - Lead in-depth analysis and presentation of insights to various teams and drive changes in measurement and attribution - Juggle multiple projects and stakeholders - delivering quick, agile progress and recommending priorities - Communicate effectively with all levels of stakeholder to share insights concisely and accurately - Add value to requests from business leaders and build logic that will produce analytical measures to tell the story of what is happening.

    This requires a strong understanding of business goals, processes and data flows, to 'be the voice of the customer', and do this transferably across projects - Contribute to our Analytics Community; building relationships, defining ways of working, and helping us build our capability - Be responsible for ensuring the accuracy of analysis, data and reports to ensure a high quality of standards.

    Experiences directly related fields such as data science, marketing science, an/or marketing analytics in media measurement space - Experiences in using data sets (R, SQL), run A/B or multivariate tests, and applying statistics analysis to provide insights - A graduate of a Bachelor of Science program or a higher level post-secondary educational program ideally in Computer Science, Math, Engineering, Operation Research, or quantitative disciplines - Strong understanding of how to write performant and best practice code on large data sets in BigQuery - A professional with experience with data analytics, ideally with e-commerce orientation - You are detail-oriented with a demonstrably high standard for data accuracy and documentation - Experienced in leveraging data and analytics to solve real-world problems and create new solutions' - Can do' mindset, offering solutions rather than problems We are looking for a: - Critical thinker, confident to transform our data and information into structured and automated systems and reporting - Organized, team player, ready to build on our BI structure with the various stakeholders of the business - Project-driven personality, identifying gaps and turn them into implementable solutions - An excellent strategic thinker and with analytical skills, ideally developed in a commercial role preferably within an Internet or retail/consumer products business and/or management consulting
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