Social Media and Digital Marketing Executive Marketing · Chelmsford Head Office - Chelmsford, Essex, United Kingdom - Beresfords Group

Description

Social Media and Digital Marketing Executive Join Beresfords' innovative marketing team and help us drive brand engagement and storytelling through compelling social media and digital content

What does the role involve?

Our new talented and creative Social Media & Digital Marketing Executive will be joining our dynamic marketing team. The ideal candidate will be passionate about storytelling, skilled in content creation, and adept at leveraging social media platforms to engage audiences and drive brand awareness, as well as have a wider understanding and interest in digital marketing, newsletters and mailshots.

This role will be at the heart of taking the already established marketing activity for the group to the next level.

About Beresfords: Beresfords is the largest independent family run Property Group in the Southeast of England. Established in 1968 as a single estate agent branch in Upminster, the company has evolved to have 17 branches across Essex and into Greater London.

The divisions & companies that you will be working on:

• Beresfords Land & New Homes
• Beresfords Country & Village
• Flagstone Financial Management
• Whybrow commercial property consultants and surveyors
• Cheke & Co residential surveyors

The role will be focused on evolving our profile on social media, combined with execution of email marketing campaigns, updating content on websites as well as supporting key company events.

Core responsibilities including but not limited to:

• Develop and execute social media strategies to enhance Beresfords (and the associated companies/divisions mentioned above) online presence and promote brand visibility across various platforms, including but not limited to Instagram, Facebook, and LinkedIn.
• Create engaging and relevant content, including posts, videos, infographics, and other multimedia assets, tailored to each social media platform and target audience.
• Collaborate with internal teams, to align social media efforts with overall marketing objectives and campaigns.
• Monitor social media channels, track performance metrics, and analyse data to produce reports that will optimize content strategy and drive continuous improvement.
• Compiling reports based on the analysis and engagement from our digital channels.
• Supporting the creation of paid social media campaigns and reviewing, analytics, setting up audiences.
• Creating original content for web pages and blog posts.
• Liaising with 17 Branches across the region to provide them with regular updates and request property information to promote via our marketing channels.
• Oversee the day-to-day maintenance and administration of the website requests and updates (Third party support will remain in place for this).
• To assist on all other marketing duties including publications and content creations.
• General admin tasks – including invoice approval / booking of meetings, minute taking at bi-monthly marketing meetings.
• Actively look at new marketing initiatives and avenues for the company including idea generation.
• Assist with the production of the company's high-profile magazine titled Essex Homes & Style as well as providing support on other publications including Residential, Dimensions and Acquire.

Why would I want to work here?

This role would put you on a growth trajectory, reporting into the Head of Group Marketing & Communications, offering exposure to all levels and intricacies of the business. There is the chance to really make the role your own. You would be actively encouraged to work utilising an entrepreneurial mindset and a visionary outlook with a dynamic pace.

Beresfords provides opportunities for you to develop your career in a fun, motivational and supportive environment. We celebrate all achievements across the group and ensure people are recognised for the role they fulfill.

Qualifications/Experience

At least 2 years' experience in a marketing or social media role, either at a company or as part of an agency.

Experience of managing multiple social media accounts.

• Proficiency in using social media management tools, analytics platforms, and content creation software.
• Strong copywriting skills and attention to detail.

Hands-on experience in delivering email marketing and social media campaigns (including paid social media).

Experience in working with external suppliers.

Ability to handle multiple projects and prioritise responsibilities.

Ability to work efficiently in a fast-paced environment.

• Ability to analyse metrics and produce reports and recommendations.
• Passion for social media, digital marketing, and staying ahead of the curve in a rapidly evolving landscape.
• Understanding of e-marketing platforms (Mailchimp/Integrated interest).

Preferred

• Experience in creating and editing digital video content.
• Knowledge and understanding paid social media advertising.
• Experience managing online reputation (i.e. reviews)
• Driving license
• Ability to coordinate networking events.
• Interest or experience in the property industry.
• Although a degree in Marketing or Communications is not required, we will take relevant qualifications into considering during the recruitment process.

All candidates will be required to demonstrate at interview, via case study/previous work, how you have created & improved a business using your marketing experience.

Job Types: Full-time, Permanent

Salary: £32, £36,000 per year DOE

• Company events
• Friday drinks trolley
• Company pension
• Referral program

Schedule:

• Monday to Friday

Work remotely:

• Office based. Remote working at the discretion of the Head of Group Marketing & Communications.

About Beresfords Group

Beresfords Group has been providing exceptional property services to clients for over 50 years. Founded in 1968, the Group has grown to become one of the largest family-owned independent estate agents in Essex, with 17 branches serving the local community.

Throughout our history, we have always been passionate about providing a truly personal service to our clients. We understand that, buying, selling or letting a property can be a stressful experience, and our team of experts is dedicated to making the process as smooth and enjoyable as possible. We take the time to listen to our clients' needs and tailor our services to meet their individual requirements.

Social Media and Digital Marketing Executive Join Beresfords' innovative marketing team and help us drive brand engagement and storytelling through compelling social media and digital content

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