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    Senior Connections Strategist - Birmingham, United Kingdom - Digitas

    Digitas
    Digitas Birmingham, United Kingdom

    3 weeks ago

    Default job background
    Description

    Overview

    Strategy at Digitas is a multi-disciplinary team of Creative, Social, Experience and Connections Strategy experts, unified by a shared ambition to inspire ideas that move people.

    To further accelerate this ambition, we are looking for an outstanding Sr. Strategist, Connections Strategy (CRM) – someone who champions a modern approach to connected brand experiences powered by data; who understands consumer behavior and context, and architects and orchestrates strategic communications to define how brands connect to people in a digital world

    Sound like you? Read on.

    What you'll do:

  • Analyzing how consumers interact with CRM communications through extensive research and rigorous data analysis of performance data, competitive intel, and segmentation insights
  • Partnering with creative, tech, data and strategy leads in mapping consumer experience/CRM journeys to identify high-impact moments for brands to connect, build loyalty and increase lifetime value
  • Identifying opportunities to leverage 1P & 3P data and marketing technology stack to improve CRM strategies and tactics
  • Briefing creative teams on customer centric CRM experiences
  • Assessing CRM experiences across industries and identify new opportunities for transforming the current customer experience
  • Diving deep into our clients' CRM, loyalty and CRM lifecycle strategies to understand: Competitive landscapes and whitespace opportunitiesStrategies and tactics to build deeper relationships with customersOpportunities to evolve existing programs to deliver exceptional experiences
  • Bring best practices to clients in integrated marketing communications across addressable channels like email, sms, web, direct mail and media
  • Keeping clients apprised of competitive activity, cultural shifts and consumer trends
  • Forming collaborative relationships with other agency capabilities, partner agency teams and third parties as necessary

    • Qualifications

    This crucial role requires a depth of expertise (5-7 years), including a track record of impactful work experience and professional ingenuity – which means you are:

  • Unwaveringly passionate with a healthy curiosity for turning human truths into compelling customer experiences and possess an unstoppable drive to bring those truths to life.
  • Comfortable conducting muti-faceted research and bottling up key insights to drive change and unlock next-gen experiences
  • A skilled analytical and strategic thinker – you're strong on both IQ and EQ, as adept at reading data for insights as you are at reading clients for feedback
  • Data obsessed with the ability to partner with analytics to rapidly build test and learn plans
  • An emerging expert in CRM with knowledge of how to leverage audience segmentation, data and technology to build personalized customer loyalty and lifecycle strategies at scale.
  • A creative partner who can brief teams on the job to be done for each channel and own the vision for how the holistic system will come together
  • Effective at time-management, have impeccable organization and the flexibility to adapt quickly to changes
  • An amazing communicator and presenter – you're articulate, straightforward, and engaging, and you can rally internal team and clients alike around a strategic approach

    • Got what it takes? We'd love to hear from you.

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