- Leading the analysis on how consumers interact with CRM communications through research and rigorous data analysis of performance data and segmentation insights
- Mapping consumer experience/CRM journeys to identify high-impact moments for brands to connect, build loyalty and increase lifetime value
- Partnering with analytics teams to guide the activation of data-driven segmentation insights and ideate contact strategies that a brand needs to provide to influence audiences
- Identifying opportunities to leverage 1P & 3P data and marketing technology stack to improve CRM strategies and tactics
- Assessing CRM maturity and opportunities for improving lifetime value
- Leading the design of orchestrated systems of brand communications, partnering with integrated marketing and creative teams to bring customer-centric experiences to life
- Crafting stories based on the motivation behind those behaviors to reveal what is the value exchange for establishing a direct relationship between the brand and its customers and be able to deliver on that promise
- Partnering with relationship leads, creative strategists, and other cross-capability teams to translate the holistic communications plan into innovative CRM programs, resulting in smartly-mapped marketing tactics that deliver on stated goals
- Leading the evolution and ongoing management of a connections toolkit – a consistent approach to connections strategy outputs
- Becoming a trusted client advisor, keeping them apprised of competitive activity, cultural shifts, consumer trends and best practices across addressable channels
- Facilitating a variety of client workshops from crafting a client's strategic vision to building a prioritized set of customer experiences
- Supporting business development efforts and delivering high-quality and compelling recommendations
- A digital media-savvy marketer and passionate problem-solver with the unstoppable drive to inspire teams and bring the best work to life, based on your expertise with omni-channel media orchestration
- A proven track record in leveraging data driven segmentation to build customer centric strategies
- A CRM expert who understands how data and technology enable personalization at scale
- A strong analytical thinker and translator with exceptional research dexterity, to uncover the data and insights that drive strategic communications planning and implementation
- A cross-channel thinker with exceptional knowledge of CRM, who is adept at innovative channel selection and role definition that creates the synergy between conceptual ideas and the possibilities of execution
- A creative partner who can brief teams on the job to be done for each channel and own the vision for how the holistic system will come together
- A team leader and relationship builder who can provide an authoritative point of view with senior clients, while fostering partnership and collaboration with all levels of the agency and its partners
- An approachable manager with a strong history of team oversight and talent development; known for an ability to coach, educate and grow junior talent
- Excellent relationship skills able to work with cross-functional teams and has a service-oriented mindset
- An all-around seasoned professional with exceptional communication, organizational and time management skills, and the flexibility to adapt quickly to change
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Vice President Director, Connections Strategy, CRM - Birmingham, United Kingdom - Digitas
Description
Overview
We are the connected marketing agency, a full-service agency with modern creative & media, data, and technology services all under one roof. At the heart of our company are great people that we call Unicorns. Our Unicorns are open, bold, and curious and love to solve complex problems for clients in unique ways.
Strategy at Digitas is a multi-disciplinary team of Creative, Social, Experience and Connections Strategy experts, unified by a shared ambition to inspire ideas that move people.
To further accelerate this ambition, we are looking for an outstanding Vice President Director, Connections Strategy (CRM) – someone who champions a modern approach to connected brand experiences powered by data; who understands consumer behavior and context, and architects and orchestrates strategic communications to define how brands connect to people in a digital world.
Sound like you? Read on.
Job Responsibilities:
As VP/Director, Connections Strategy focusing on CRM your comprehensive marketing, martech, and CRM expertise will be essential to supporting and inspiring strategic direction for client engagements.
Demonstrating an intimate understanding of how consumers interact with addressable channels and technology, you'll focus on effectively solving clients' business challenges and inspiring connected customer centric experiences through an orchestrated system of owned and addressable touchpoints powered by macro and micro insights.
Day-to-day, your role will concentrate on guiding strategy across key accounts while delivering industry-leading service, which includes:
Qualifications
This crucial role requires a depth of expertise years), including a track record of impactful work experience and professional ingenuity – which means you are:
Got what it takes? We'd love to hear from you.
