Marketing and Campaign Planning Manager, 12 month FTC - London, United Kingdom - Kennedys

Description

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Reporting to the Head of Marketing & Communications, this role involves working with UK and global stakeholders, to create and deliver targeted external marketing campaigns that engage clients and build Kennedys market profile and reputation. The role will also oversee a busy marketing team that manages the production and promotion of our client facing content including the firm's flagship reports, client publications, email newsletters and other marketing literature.

The successful candidate will work and collaborate closely with the marketing and communications team (including Brand, Marketing & Communications Managers in APAC and US), senior stakeholders and partners across the international network, UK and international BD&M colleagues, Corporate & Public Affairs, and external suppliers and consultants.

The role will also include collaborating with key stakeholders across the firm who are responsible for leading some of our firmwide strategic priority programmes and campaigns internally and externally e.g. Responsible Business, including ESG and DE&I; our external client facing innovation campaigns and other key campaigns e.g. Dive In Festival, International Women's Day.

Team

Kennedys' Business Development & Marketing (BD&M) is over 70-strong and focusses on promoting Kennedys' services and supports the Firm's global growth ambition and our key clients and markets.

There are four distinct functions: Pursuits, Clients and Markets, Marketing Technology & Data, and Marketing & Communications, where this role sits.

The Marketing & Communications team in the UK encompasses the following sub-teams - brand and design, communications, digital, events, marketing campaigns and publications.

These functions support the BD&M community across five regions - APAC, EMEA, LATAM, UK and US. Our global team members are located across the UK, Dubai, Dublin, Hong Kong, Melbourne, Perth, Singapore, Sydney and the US.

Key responsibilities

• Work with the Head of Marketing and Communications to plan, design and oversee the implementation and delivery of external international and UK integrated marketing campaigns and programmes that generate interest and value for the firm's clients that helps to build our brand and our global reputation in the market.
• Develop client-centric content marketing and thought leadership campaigns to support the business.
• Support the Head of Marketing and Communications, and other key stakeholders across the firm, to deliver a series of firmwide global strategic projects, working with other Business Services teams and colleagues across the business.
• Lead a team of marketing professionals to deliver marketing campaigns and activities that support the Firm's strategic priorities.
• Lead the development and production of distinctive and impactful marketing content to support the campaigns that we run including client facing marketing materials, working in collaboration with brand, design, digital, communications and events.
• Implement best practice and mechanisms to create production efficiencies and global touch points. Gain global buy in and ensure that production is managed at the most appropriate level of resource. Oversee the production and delivery process, define clear goals and measure and report on the effectiveness of each campaign.
• Work closely with our Corporate & Public Affairs team who are responsible for undertaking the research and the development of the content for our thought leadership campaigns and key publications.
• Work with Business Development to plan and execute targeted thought leadership and marketing campaigns for our clients.
• Design creative and engaging ways of marketing the firm's content so Kennedys output is distinctive and impactful, collaborating with other specialist teams within our marketing and communications team e.g. brand and design, communications and digital.
• Shape and drive the reporting and insights on the back of our campaigns, collaborating closely with our client development systems team.
• Work with the Marketing Technology and Data team who are responsible for the platforms and technologies with Marketing and Communications to maintain and develop efficient and effective processes to support the function.

Required experience

• Exceptional project management skills to lead, plan and design campaigns for different media, collaborating with other members of the marketing and communications and BD&M team.
• Track record of developing and executing successful marketing, communications and thought leadership campaigns.
• Proactive and self-motivated with the ability to drive marketing campaigns forward and to produce innovative ideas and new ways of doing things to help make a difference to the team and the business.
• Excellent interpersonal, written and verbal communication skills, with an eye for detail required.
• Experience of producing, adapting and curating content for different marketing channels to help us tell our stories in a clear, concise, engaging and impactful way.
• Strong stakeholder engagement skills, with the ability to build trusted relationships with internal stakeholders, colleagues and external suppliers and consultants.
• Strong negotiation and influencing skills.
• Analytical and innovative thinker. Intellectually curious and interested in what is going on outside and within our sector to help bring innovative ideas, fresh thinking and new opportunities to the business.
• Effective team player, with strong leadership skills.
• Experience of leading and managing large projects, with the ability to be able to deliver multiple projects at the same time.
• Excellent collaboration skills, helping to support, develop, coach and inspire high performing teams across the business.
• Able to operate in an agile and flexible way, with the ability to respond to changing demands in the business.
• Be accountable for delivering successful campaigns and marketing activities on time, on budget, and in line with the overall campaign objectives and the objectives of the marketing and communications team.
• Lead the measurement and reporting of our marketing and campaign performance, working with other BD teams.

Please let us know if you require any additional support or adjustments to be made in order to submit your application to Kennedys.

*where a level of experience is indicated, this is a guideline only and represents the amount of time we would usually expect a candidate to accumulate the requisite level of experience. This does not preclude applications from candidates with more or less experience.

About Kennedys

Kennedys is a global law firm with expertise in dispute resolution and advisory services. With over 2,500 people worldwide across 45 offices in the UK, Europe, Middle East, Asia Pacific and America we have some of the most respected legal minds in their field.

Our lawyers handle both contentious and non-contentious matters, and provide a range of specialist legal services, for many industry sectors but we have particular expertise in litigation and dispute resolution, especially in defending insurance and liability claims.

We're a fresh-thinking firm, and we're not afraid to bring challenging new perspectives to the table way beyond the traditional realm of legal services. We empower our clients with a diverse range of ideas, tools and technology to make their lives easier, as well as delivering exceptional results, every time.

What do we have to offer?

We welcome high-performing lawyers, business services professionals, secretaries, graduates and apprentices to join our rapidly expanding global firm. Whatever your role at Kennedys, you'll be involved in exciting and stimulating work, where your input will make a difference.

Our culture and values form a big part of who we are and we take them seriously. We make a difference by being approachable, straightforward, supportive and distinctive. Our values are at the core of who we are and what make us a great firm to work with and for.

The Firm recognises the value of investing in our people's development and believes our culture and values contribute to the quality of our work and of our client relationships. With a culture of on-the-job and experiential learning, peer to peer learning, mentoring, resources and tools that enable you to drive your career, we can support your development in your current and future roles. A variety of other opportunities are available including secondments to clients and our global offices.

We strive to celebrate diversity, empower our people and ensure everyone can bring their authentic selves to work. We've created a culture based on client service, professional excellence, hard work and trust, where diversity, equity and inclusion (DE&I) is a key priority. We recognise that many of our people want to work for an employer that is aligned to their values, which is why we are building an inclusive culture, decarbonising our operations and supporting our people to thrive at work. Our people are the key to driving this change and helping us to make a difference to our clients, our people and the communities in which we live and work.

Kennedys is an equal opportunities employer and is committed to ensuring our recruitment processes are as inclusive as possible. We expect all employees to be aware of and comply with all relevant policies and procedures within their jurisdiction, including those relating to Information Security, Data Protection and Quality Management, refer any breach promptly to Risk & Compliance and to complete all mandatory training when requested.

Documents

• PDF- Marketing and Campaign Planning Manager 12 Mnth FTC April KB)