Charlene Fournier

Results-driven and bilingual Marketing Automation Manager with a proven track record of optimising marketing operations and driving engagement across multiple industries. Experienced in spearheading end-to-end automation strategies at ITRS Ltd, Hyve Ltd, and Marcus Evans. Proficient in leveraging leading automation platforms such as Account Engagement (formerly 
Pardot)/Salesforce and Marketo, specialises in developing and executing dynamic campaigns, email marketing strategies, and lead nurturing programs. With a strong foundation in international marketing and entrepreneurship from prestigious institutions like the University of Essex and KEDGE Business School, brings a blend of creativity, strategic thinking, and technical expertise to drive marketing success. Passionate about staying abreast of emerging trends and technologies, committed to continuous learning and innovation to deliver exceptional results in the ever-evolving landscape of marketing automation. Seeking a challenging Marketing Automation Manager role where expertise and experience can be leveraged to drive growth, optimise processes, and deliver impactful marketing campaigns.

Marketing Automation Manager | ITRS Ltd January 2023 – Present
● Guided the evolution of the marketing automation platform, overseeing setup and testing of lead scoring, preference centres,
and dynamic lists, enhancing campaign execution and targeting precision.
● Managed email marketing campaigns for cross-selling, webinars, and events, segmenting customers and scheduling emails for global engagement and registrations.
● Created HTML email templates for product promotions, ensuring brand consistency across regions, and elevating brand recognition and customer interaction.
● Developed engagement programs with lead scoring, nurturing leads for sales teams, boosting prospecting efficiency and 
conversion rates.
● Maintained database hygiene, purging inactive customers and rejected leads, ensuring compliance and data integrity for 
effective communication.

Marketing Automation Manager | Hyve Ltd June 2020 – January 2023
Duties & Responsibilities:
● Led B2B email marketing campaigns for five events, including two global editions across Europe, Asia, the Middle East, and 
the United States, to drive visitor registration and exhibitor bookings.
● Designed HTML and plain text emails using Marketo for four distinct audience segments per event, ensuring tailored 
messaging and optimal engagement.
● Developed customised HTML emails for partners like Apple, Microsoft, and Samsung, fostering strategic collaborations and enhancing brand visibility.
● Implemented re-engagement campaigns, trigger emails, and A/B testing methodologies to boost audience engagement and campaign performance.
● Provided detailed reports to event managers with actionable recommendations on email strategy, leveraging data-driven insights to achieve event objectives.

• MSc International Marketing and Entrepreneurship, University of Essex, United Kingdom, 2017
• BSc Business with a speciality in Digital marketing, KEDGE Business School, France, 2016