Clare Wilkerson

Senior Head of Social with 15+ years’ experience driving social‑led growth, cultural relevance and commercial impact for global consumer brands. Proven at building and scaling high‑performing social ecosystems across owned, earned and creator‑led channels.

Expert in platform growth, social‑first content and influencer strategy, translating cultural moments into measurable outcomes across engagement, consideration, trust and revenue. Track record of launching and scaling platforms, delivering market‑leading share of voice and standout creator ROI.

Equally credible at enterprise scale, leading teams, agencies and budgets while embedding governance, reputation management and operating models that enable social to grow safely in complex, regulated environments.

Trustee for a Multi‑Academy Trust, contributing board‑level strategic oversight and governance.

Vodafone UK

Head of Social Media Engagement & Content Production | 2017- Present

Senior leader responsible for Vodafone UK’s social brand strategy across content, community, influencer partnerships, paid activation, and reputation management. Positioned social as a growth, advocacy, and customer‑trust engine, integrating marketing, PR, operations, and technology at scale.

• Set and led a social‑driven brand and customer engagement strategy delivering #1 Share of Voice and positive sentiment among UK MNOs consistently for 5+ years
• • Delivered +27% YoY Instagram growth, +39% Facebook interactions, and scaled TikTok from 2k to 50k+ followers in 7 months (2025)
• Own and lead the end‑to‑end social content and channel strategy through an in‑house agency model, spanning creative development, production, paid activation, performance, and budgets ensuring social first content. 
• Led multi‑disciplinary teams, agencies, creators, and rights‑holders across fast‑paced, high‑visibility activations
• • Spearheaded high‑profile partnerships across Wimbledon, Six Nations, Autumn Nations, BST Hyde Park, and Glastonbury, delivering 60m+ reach on £15k spend
• Established governance, crisis response, and escalation frameworks across social in a highly regulated environment 
• Led Social Marketing transition through to Social Customer Care with Ops through to Social selling and lead Marcomms Tech Stack

Association of Chartered Certified Accountants (ACCA)

Regional Head of Transformation – Europe & Americas | 2015 – 2017

Regional transformation and growth leader within a global B2B membership organisation, responsible for aligning brand, market positioning, commercial strategy, and operational delivery across Europe and the Americas in a complex, matrixed environment.

• Led regional transformation, growth, and operational excellence across a complex international matrix 
• Accountable for P&L, forecasting, performance governance, and executive reporting 
• Delivered member growth, retention, and operational improvements across multiple markets 
• Partnered with Executive Directors and regional leadership on strategic change programmes

Direct Line Group

Head of Social Media & Customer Experience | 2014 – 2015
Customer & Multi‑Channel Strategy Lead | 2012 – 2014

Led brand, social and customer experience strategy across a multi‑brand financial services portfolio, driving innovation, regulatory compliance, and consistent brand expression in a highly regulated environment. Key achievements include:

• Built and led social media and social care strategy across multiple regulated insurance brands such as Direct Line, Churchill, Green Flag.
• Designed governance frameworks mitigating reputational and compliance risk 
• Delivered NPS of 91, reduced negative sentiment by 46%, and achieved industry‑leading CX performance 
• Led major transformation into omni‑channel transformation across telephony, digital, and social channels

BT PLC 

Various Roles (Graduate through to Senior Manager | 2000 – 2012

Progressed through senior operational and transformation roles across BT Retail, leading change programmes, commercial planning, CX improvement, Marketing, Channel Management and stakeholder management across large contact‑centre and retail environments in B2B and B2C

BOARD & TRUSTEE EXPERIENCE

Trustee & Chair of Curriculum Committee 

Hertfordshire and Essex High School and Science College (Outstanding Ofsted) | 2020- Present

•  Chair the Curriculum Committee, providing strategic oversight of educational standards and outcomes 
•  Serve on Strategic Development, Personnel, and Safeguarding Committees 
•  Played a pivot role in board‑level leadership succession, including recruitment of a new Executive Headteacher and CEO appointment

• BA (Hons) Management & Media Studies – 2:1
• ISBA Media Certification
• Dot Native Content Marketing
• Ongoing governance, safeguarding, and board‑level training