Kendall Atkinson

I am growing my reputation as an innovative communications professional within the sustainable fashion industry one post and project at a time. Throughout my career thus far, I have delivered business and brand growth through inventive social media and digital marketing endeavours for numerous organisations and companies within the nonprofit, professional services, tech, humanitarian aid sectors, among others. Additionally, I am pursuing passion projects and professional development opportunities within the sustainable fashion industry. Whatever the focus or size of the project, I have proven my ability to optimize social media platforms and other marketing tools to effectively communicate value with the target audience.

AWARDS

FINALIST, NYU Policy Case Competition, NYU

2x WINNER, Elevator Speech Competition, American Association of University Women’s Elect Her Conference

NOMINEE & SEMI-FINALIST, White-Denison Speech Competition, Syracuse University


SPECIALTIES
-Content Creation
-Social Media Management (LinkedIn, Facebook, Twitter, Instagram)
-Digital Marketing Strategies
-Sustainability Analysis & Development
-ESG
-Project/Program Management & Collaboration
-Stakeholder Engagement
-Data & Trend Analysis 
-Strategic Communication
-Team Leadership
-Customer Service
 

HEAD OF MARKETING AND GROWTH| Sourcing Playground 01/2023 to 07/2023
A SaaS company based in the United Kingdom (UK) providing data intelligence and sustainability for retail sourcing professionals.
Supported marketing and sales goals by creating and managing various marketing initiatives to position the brand for growth and as a source of authority on the supply chains, sustainability, and fashion retail industries.
 Increased website visitors by over 30% by spearheading website content editing and improvements to ensure relevance, accuracy, and optimal user experience.
 Increased leads 5x through managing the weekly newsletter schedule with over 40% average open rate, content curation, and email marketing automation to nurture leads and drive conversions.
 Maintained an in-depth level of awareness of current sustainability, fashion, and supply chain news and updates to communicate to our audience as a source of authority.
 Produced compelling and valuable sustainability, supply chain, ESG, and fashion industry content for various platforms, such as blog articles, infographics, videos, and visual assets.
 Conducted in-depth analysis of content performance using various analytics tools to measure key metrics and identify areas for improvement.
 Devised and executed strategies to increase follower base, engagement, and brand visibility.

SOCIAL MEDIA COORDINATOR| Transmission Agency 08/2021 to 01/2023
A single global full-service B2B agency headquartered in the United Kingdom (UK) that harnesses the power of data and creativity to strategically deliver customer-focused results.
Managed paid social media campaigns across multiple platforms for several clients. Examined, analysed, and reported on qualitative and quantitative campaign data for bi-weekly, monthly, and quarterly reports presented to client marketing departments and C-suite executives.
 Oversaw multi-million-dollar budgets for allocations, project health, and optimizations.
 Generated over 200% increase in project cost efficiency by creating case studies for agency use based on personal and team’s work with a client.
 Monitored, analysed, and recorded project performance to improve enhancements for optimal results.
 Developed modern and data-driven social strategies to achieve client goals of increasing leads and decreasing costs.
 Executed, analysed, and presented to clients for bi-weekly, monthly, and quarterly reports.

SOCIAL MEDIA & BLOGGING MANAGER | Madelyn Mackie & Associates 03/2021 to 08/2021
Madelyn Mackie, CCMC, is a professional resume writer, certified career coach, trainer, and motivational speaker. 
Applied a blend of digital marketing and social media strategies, data analytics, and creative content development to build a robust library of quality, on-brand and customer-focused materials.

FOUNDER, CEO | PRPLY 10/2020 to 01/2023
PRPLY is a brand focused on rethinking and reshaping the fashion industry and consumer perceptions through current policies regarding the environment, labour rights, and corporate accountability while influencing individual responsibility. 
Analysed, dissected, and communicated current fashion industry policies and company procedures and their effects on humanity, the environment, society, and culture through race, gender, socio-economic, and ideological lenses while prescribing sustainably beneficial alternatives.
 Created, communicated, and produced entertaining educational content for various social media platforms for easily digestible content of high-level, scientific, and political industry policies while building and managing a community.
 Researched, analysed, and reported on current events and politics in the fashion industry concerning labour rights, the environment, technology, and trends.
 Built, developed, and maintained a website via WordPress.

BUSINESS DEVELOPMENT & MARKETING MANAGER | Sešego Foundation 02/2020 to 06/2020
A South African–registered non-profit organization dedicated to making sustainable differences in the lives of vulnerable communities in alignment with the ubuntu philosophy.
Enhanced the foundation’s business and marketing strategy by expanding the existing social media presence across multiple channels, including Facebook, Twitter, Instagram, LinkedIn, and the Sešego website. Worked closely with a cross-functional team and key partners to ensure the success of funding proposals, outreach projects, and branding efforts.

SCHOOL & COMMUNITY RESOURCE DEVELOPER, ESG SPECIALIST | Peace Corps South Africa (PCSA) 07/2018 to 12/2019
An international affairs organization operating in 142 countries and providing community service and support on issues ranging from education, health, economic development, agriculture, environment, technology, and youth development.
Served as a key liaison working with the Resource Committee, administrative teams, and volunteer organizers. Oversaw various initiatives dedicated to propelling the organization’s outreach and relationship-building goals within the community. 
 As content editor of Peace Corps South Africa’s monthly newsletter, curated and edited all content and collected and disseminated relevant resources, data, and testimonials to the PCSA community, reaching 500+ people each month.
 Wrote grants and secured funding that provided 30 schools throughout KwaZulu-Natal, a coastal South African province, with 20,000 books. 
 

Masters of Cultural Policy and Management | THE UNIVERSITY OF WITSWATERSRAND

Bachelor of Science (B.S.) in Communications & Rhetorical Studies | Bachelor of Science (B.S.) in Policy Studies | SYRACUSE UNIVERSITY

Professional Development:

Sustainable Fashion Course—COPENHAGEN BUSINESS SCHOOL (2022)

Content Camp | A Three-Day Content Workshop for Small Businesses—JENNIFER BOURN (2021)

Digital & Media Communication Certification—LOVING THY NEIGHBOUR MEDIA (2020)

NYFW: NXT—Endeavor Foundation & New York Fashion Week (2020) - Attended virtual training program aimed at providing aspiring artists and fashion industry professionals with insights, education, and tools to accelerate paths to entry into a competitive market. Participated in 30+ hours of fashion-related content.