Mac Wheeler

I am a results-focused content marketer and writer, with 18 years of full-time experience on the front lines, helping people succeed in their online business. 

I have a talent for taking complex ideas and turning them into easily understood words. Alongside my well-developed research skills, this enables me to create content that is both engaging and informative. 

I combine my writing skills with my deep knowledge of the digital marketing funnel, to understand the goal of published content, and use tools such as analytics to measure the effectiveness and improve for the next iteration. 

My Skill Set: 

• Copywriting.
• Content creation. 
• Content funnel design, implementation, and optimization.
• Development of an effective content strategy. 
• Content analytics and conversion optimization. 
• Content calendar planning. 
• Content publishing and promotion. 
• Search Engine Optimization (SEO), both on the page and off the page. 
• Paid advertising campaign planning and management. 
• Social media marketing. 
• Generative AI and Prompt Engineering. 
• Website design and development using HTML and CSS. 
• List building and email marketing.
• E-commerce integrations.

• Freelance Writer & Content Marketer - 18 years.
• City Connexions - Senior IT Operations Manager - 2 years.
• Current Science Group - Technical Support Manager - 2 years.
• Mothercare PLC - Technical Support Analyst - 1 year.
• Pioneer Concrete Holdings PLC - Technical Consultant - 2 ½ years.
• Repro Technology - New Technology Development Manager - 1 ½ years.
• DM Printing Company - Business Analyst - 2 years.
• Series 5 Software - Project Manager - 2 years.
• Tate & Lyle Sugars PLC - Analyst Programmer - 1 year.
• Billiton Enthoven Metals PLC - Analyst Programmer - 3 years.
• UK Ministry of Defence - Data Processor - 3.5 years.

Sir James Althamn School - 1978 to 1983
O level qualifications in English, Mathematics, History, and a double O level under the Schools Council Integrated Science Project (SCISP). A level in Computer Science.