Mark Wimshurst-Smith

A highly-experienced Retail Manager with two decades of leading flagship stores for companies including M&S Opticians,

Boots Opticians, Tom Ford, Christian Dior and Beales. Committed to delivering an exceptional standard of service across

stores, driving an increase sales and exceeding all targets / KPIs. rate leadership and training skills with the ability to direct

teams for maximum productivity, thriving in highly pressurised and challenging environments.

▪ Solid and proven ability in managing retail stores with multi-million pound turnovers and achieving all targets / KPIs

consistently in key areas such as sales / revenue, costs, people and compliance.

▪ Passionate about service and providing exceptional customer journeys in line with brand expectations.

▪ Producing strategic plans to meet learning / development needs and managing the delivery of appropriate training.

▪ Assessing relevant training needs for team and individuals in consultation with departmental heads.

▪ Developing staff knowledge on products, brand awareness and championing core messages and values.

▪ Motivating colleagues and empowering Managers to support the attainment of regional and store targets.

▪ Understanding of margins, costs and expenditure in supporting the achievement of overall business objectives.

▪ Driving cultural change with a people-oriented leadership style and ensuring continued employee engagement levels.

▪ Project managing sales / customer service initiatives through full lifecycles in accordance with best practice.

▪ Clear communicator with customers, colleagues and executive management to build professional relationships.

▪ Proficient in the use of IT equipment and software packages including the Microsoft Office Suite.

GCSEs and NVQ Level 2 Retail Operations