Shika Vowotor

With nine years of experience in the field of marketing and communications, I have honed a diverse skill set that spans strategic planning, brand management, content creation, digital marketing, and stakeholder engagement. 

My track record includes successful campaigns that have increased brand visibility, engaged audiences, and driven tangible results. I am adept at crafting compelling narratives, leveraging data-driven insights, and collaborating cross-functionally to deliver effective and impactful marketing and communications strategies. 

My experience has not only sharpened my creative and analytical abilities but also deepened my understanding of how to adapt and thrive in ever-evolving marketing landscapes.

London and Partners August 2023 - present

Marketing Manager

This role encompasses the following management objectives:

• Reporting to a Senior Manager within the Business Marketing with a dotted line to the

Director of Life Sciences/CEO MedCity, this role works closely with the MedCity team to

advise on, develop and implement marketing and communications plans across a range of

reactive and strategically planned opportunities in print, media, events and online.

• Developing and delivering a comprehensive marketing, content, and communications

strategy to reinforce MedCity's position as the life sciences cluster organisation for London

and promote the strength of London's health & life sciences ecosystem internationally.

• Creating and managing complex multi-stakeholder campaigns to launch MedCity

programmes and reporting on their impact.

• Working closely with the PR team on Health & Life Sciences media stories and opportunities.

Proactively seeking out, developing, and maintaining partnerships with other organisations.

• Working with colleagues to coordinate marketing activities within the B2B campaign

calendar, tapping into creative services and transitioning MedCity platforms to L&P as

appropriate.

• Managing and building audiences for MedCity's channels, including LinkedIn, Twitter,

YouTube, website, and email marketing.

• Maintaining the MedCity website, creating and maintaining content to reflect the

organisation's current offerings and programmes (WordPress).

• Ensuring programme milestones related to marketing & communications are being achieved

on time and within budget.

• Acting as the first point of contact for the CEO regarding MedCity's external communications

when needed.

• Working with London & Partners Communications Director to ensure MedCity branding and

messaging are aligned, and press activity is being amplified.

UCL Faculty of Life Sciences April 2023 – August 2023

Marketing and Communications Manager

This role encompassed the following management objectives:

• Working with the Head of Marketing and Communications to develop an integrated

communications and content plan for all audiences and, in particular, prospective students.

• Responsibility for the content marketing plan for on-going communications across all platforms

(online, off line, events etc.) for all audiences (prospective student, current students, staff,

alumni and external stakeholders) that positively builds internal and external perceptions and

support the UCL brand.

• Responsibility for the Faculty websites, creating and maintaining content and analysing user

behaviour to make improvements.

• Development, creation, maintenance and monitoring of the Faculty social media presence

• Development, creation, and maintenance of assets including film, print, photography using asset

storage platforms.

• Development, creation, and monitoring of advertising campaigns in support of student

recruitment ensuring return on investment is evidenced and maximised.

• Researching PR stories and liaising with UCL Media Relations to write and publish news stories.

• Briefing and overseeing asset creation such as photography and film.

• Reporting on and analysing all aspects of marketing and communications and preparing regular

reports for the leadership team.

• Management of the brand and visual identity within the UCL brand guidelines.

The Private Infrastructure Development Group January 2020 – April 2023

Senior Communications Officer

This role encompassed the following management objectives:

• Developing online campaign content including landing pages, emails, blogs and articles.

• Developing and managing the social media strategy to ensure alignment with business goals

and reporting on activities to measure engagement and brand awareness.

• Optimising and maintaining the organisation’s website and developing best practice for SEO

and SEM campaign planning and management.

• Using social scheduling platforms including Hootsuite to ensure regular and appropriate

social output for our audience.

• Producing and managing, and marketing corporate events such as webinars and panel

discussions.

• Developing and managing digital content such as podcasts and videos.

• Evaluating, contracting and managing freelancers and external suppliers.

• Training new staff on corporate digital communications practices.

• Co-ordinating production of corporate publications and collateral.

Imperial College Business School January 2019 – December 2019

Marketing Coordinator

This role encompassed two main objectives:

• Attracting high calibre students from the UK and overseas to the Business School’s postgraduate

programmes using social media, email campaigns and web updates, and analysing and reporting

on the success of media campaigns.

• Brand management for the Business School - Including management of the School’s visual

identity toolkit and providing support and advice to colleagues developing marketing campaigns

to ensure the visual guidelines and campaign objectives are reflected and consistent across all

channels.

UCLPartners May 2018 – July 2018

Communications Officer (one year contract – shortened due to family obligations)

I was responsible for supporting the delivery of the communications strategy and providing expert

communications support to the team and wider company. Specifically, I took a lead on:

• Optimising and maintaining the organisation’s website and developing best practice for SEO, PPC

and SEM campaign planning and management.

• Developing online campaign content including landing pages, emails, blogs and articles.

• Developing and managing the social media strategy to ensure alignment with business goals and

reporting on activities to measure engagement and brand awareness.

• Organising events and maintaining the organisation’s visual identity.

• Maintaining the Communications inbox and events invoices.

• Ensuring the development, delivery and tracking of digital (and specifically email) campaigns

using the marketing automation system.

• Using Google Analytics to evaluate and report on website and campaign performance.

• Leading the development of a micro site for one of the company’s training initiatives on the

WordPress platform, utilising HTML and CSS coding.

• Creating impactful B2B /B2C visual content using Adobe Creative Suite (Illustrator, Photoshop

and Indesign)

• Tracking UX and audience reception of the brand and website through Google Analytics and

Hotjar

• Using social scheduling platforms including Hootsuite to ensure regular and appropriate social

output for our audience.

• Undertaking photography requests and maintenance of media and brand toolkit.

Royal Free London NHS Foundation Trust May 2017 – May 2018

Digital Communications Officer

Reporting directly to the Senior Digital Communications Manager, my responsibilities within the

trust’s Communications team were:

• Supporting the development of a digital strategy.

• Maintaining and developing the trust's social media policy.

• Developing and managing social media channels and campaigns.

• Operating the CMS for the trust website, keeping the site updated and helping to develop a

project to devolve some limited operating capabilities to the various clinical and support areas.

• Working with colleagues to devise and implement strategies to drive online traffic to the trust's

website using a range of techniques including SEO.

• Monitoring website traffic and reporting via Google Analytics.

• Developing the trust website to improve UX and accessibility using Site Improve.

• Ensuring all online content was reviewed and brought up to date and thereafter maintained,

supporting departments to develop content and supplying copy where necessary.

• Handling queries or problems relating to the website from people with varying degrees of

computer literacy.

• Assisting the wider communications team with activities such as filming requests (supervising

when necessary), media enquiries, briefings, corporate publications, patient information,

internal communications projects, major incidents and the organisation of events and

VIP/ministerial visits.

• Contributing content to the trust's electronic newsletters for staff, members and stakeholders.

• Designing and producing posters, graphics, infographics, flyers and monthly newsletters using

Adobe Creative Suite. I also designed corporate documents for the trust and worked closely with

design agencies, communicating brand guidelines and messaging when there was limited

capacity to produce collateral in-house.

• Helping to maintain the corporate identity of the trust in keeping with the NHS identity

guidelines, while learning and enforcing the trust house style.

• Keeping abreast of digital developments to ensure the trust was in line with best practice and

undertaking investigations of new developments when requested.

• Providing communications expertise to staff throughout the trust.

• Responding to social media and NHS Choices posts and feeding back comments to relevant

departments.

• Supporting staff, including those without specialist computer skills, to use various digital tools,

including social media, to communicate with their colleagues and stakeholders.

• Working with external agencies when required to further develop the website.

• Working with the trust's web team, based in the information management and technology

department, on ensuring the intranet and extranet were modern, user centred and up to date,

deploying best communications practice.

• Writing web-friendly copy and creating attractive graphics for the website and the intranet.

• Filming and photography for various events and for stock media.

• Intranet and website stories, event posts, all staff emails and other day-to-day communications.

KPMG UK

Digital Marketing Coordinator August 2016 – April 2017

As the Digital Marketing Coordinator in the Brand and Attraction team at KPMG, I was responsible

for managing all digital aspects of KPMG's attraction strategy for School and College Leavers,

Undergraduates, Graduates and Experienced Professionals. I was also responsible for conducting

market research with BME staff members on their experiences within the company, which led to a

mini campaign encouraging BME undergraduates and graduates to apply for various roles.

My responsibilities were:

• Developing social and digital strategies to help meet recruitment targets

• Managing social media activity including PPC campaigns across Facebook, Twitter, Instagram,

LinkedIn and Google

• Supporting the management and briefing of external creative agencies, creative development, all internal and external approvals, deployment and post-campaign analysis

• Tracking, analysing and interpreting marketing performance data on a weekly basis to identify

insights and make recommendations to ensure strategic targets are met

• Helping to develop and deliver innovative marketing campaigns to attract target audience

• Assisting in the creation and production of marketing collateral by working closely with design

agencies, communicating brand guidelines and messaging

• Using Adobe Creative Suite to design and edit graphics and photography for website and social

media channels when necessary.

• Analysing web traffic to the KPMG careers website and providing regular performance reports

using Google Analytics and Hotjar

• Delivering an engaging content strategy

• Delivering digital and social media training sessions to other business area

• Supporting the events team to deliver 'on-campus' events at target universities

• Creating, managing, delivering and analysing campaign and ad-hoc comms strategy

• Continually seeking out new social and digital marketing channels

EDUCATION:

University of Hertfordshire, Hatfield September 2011- May 2015

Screen Cultures and Media Practices BA (Degree Classification: 2:1) Modules included:

• 2D Animation and Video Practices

• Principles and Practices of Interactive Media

• Content Management for Network and Mobile Media

• Authoring Interactive Narratives

• Pixel, Image and Sound

• History of Technology

• Web Arts

• Teamwork Practices

• Emergent Media and Markets

Thesis: The fairest one of all, A study of black female identity in contemporary advertising.

Final Degree Project: ‘PictureImperfect’ Advertising campaign and website (Campaign to promote

awareness of effects of social media and digital avatars)