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Sophie Bastin

Sophie Bastin

Head of Sports Partnerships

Marketing / Advertising / Public Relations

London, Greater London

Social

About Sophie Bastin:

I’m a commercially driven marketing and partnerships leader delivering transformative, high impact campaigns and revenue growth for world class brands across sport, technology, gaming and consumer sectors — including Manchester United, the Professional Cricketers’ Association, Snapdragon (Qualcomm), Microsoft, Nintendo, eBay, Vitality and PepsiCo.

 

I led some of Manchester United’s most significant partnerships, including elevating Snapdragon to front of shirt partner, driving DXC’s shirt sleeve activation, and delivering the launch of Wi Fi at Old Trafford.

 

My career spans major global launches such as Xbox One in Western Europe and integrated football and music activations for PepsiCo. I have managed partnerships worth tens of millions, and overseen multi million pound marketing budgets across B2B (DXC Technology, Extreme Networks) and B2C (Snapdragon, Microsoft, Nintendo) within global, European and UK markets.

 

I specialise in transforming complex business and partnership objectives into insight led, creatively powerful campaigns that drive efficient, measurable growth. Known for simplifying complexity, leading cross functional teams and making data driven decisions, I build high performing teams and collaborative environments that unlock long term value for rights holders, partners and brands alike. 

Experience

I’m a commercially driven marketing and partnerships leader delivering transformative, high impact campaigns and revenue growth for world class brands across sport, technology, gaming and consumer sectors — including Manchester United, the Professional Cricketers’ Association, Snapdragon (Qualcomm), Microsoft, Nintendo, eBay, Vitality and PepsiCo.

 

I led some of Manchester United’s most significant partnerships, including elevating Snapdragon to front of shirt partner, driving DXC’s shirt sleeve activation, and delivering the launch of Wi Fi at Old Trafford.

 

My career spans major global launches such as Xbox One in Western Europe and integrated football and music activations for PepsiCo. I have managed partnerships worth tens of millions, and overseen multi million pound marketing budgets across B2B (DXC Technology, Extreme Networks) and B2C (Snapdragon, Microsoft, Nintendo) within global, European and UK markets.

Education

Bsc in International Marketing from Lancaster University & McGill University 

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