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Arts / Entertainment / Publishing
Will Pointer

Will Pointer

Head of Design / Creative Director
Norwich, Norwich District, Norfolk


About Will Pointer:

Head of Design / Creative Director with 15+ years of design industry experience, skilled in creative art direction, quality control, relationship building, team motivation and concept development.

Growing up in Norwich, Will did a Foundation Year at the previously named Norwich Art College (now Norwich University of the Arts), then studied a BA (Hons) degree in Illustration at the University of Brighton. Since then Will has worked for 3 of East Anglia's well respected graphic design agencies, now in his current role at Quadmark, Will has built, grown and nurtured an in-house global design team from 2 designers to 18 people in 5 years, at one point across 3 timezones (UK, US and Singapore).

In that time retaining high standards and culture, servicing client work in the retail sales enablement and onboarding training sector for the world’s biggest tech companies, such as Google and Amazon, plus all company internal and marketing material. Career highlights include successfully rebranding Google’s global retail ambassador training programme, a brand identity for Android Mobile's global features and products, rebranding Quadmark, championed Google's DE&I and accessibility across their global training assets. Brands worked with include Google, Android, Chromebook, YouTube, Waymo, Amazon, HMD (Nokia), Hewlett Packard, BT, Openreach, Deliveroo, Britvic Plc, PepsiCo UK, Bel UK, Avepoint, Uniphore, Wejo, Wagamama, Campbell's, Robinsons, Payne & Gunter, The Royal Warrant Holder's Association, The All England Lawn Tennis Club (Wimbledon), The Jockey Club, Mercedes, Audi, Holiday Inn, any many more.


Farrows Ltd

Jan 2006 – Dec 2014.

Junior Designer – Middleweight Designer


  • Developed as a designer over 8 years, cutting my teeth in all aspects of agency life and responsibilities.
  • Contributed to face-to-face brainstorming sessions with clients, showcasing my creative talents and establishing productive relationships.
  • Led and became brand guardian for numerous clients.


One Agency

Jan 2014 – Dec 2016

Middleweight Designer


  • Designed multiple websites and digital assets, expanding my skillset in digital design.
  • Ensured consistent branding for a variety of clients, new and existing.
  • Made significant contributions to winning new clients and campaigns.


Cubiq Design

Dec 2016 – Sept 2018

Senior Designer


  • Led a team of designers in successful branding and ideation projects.
  • Actively engaged with clients, contributing to meetings, pitches, and brainstorming sessions.
  • Brand guardian for a wide range of clients.



Sept 2008 – Now

Head of Design


  • Grown and built in-house design team from 3 to 20 people in first 3 years.
  • Maintaining high-quality standards and provide valuable feedback for weekly projects.
  • Effectively communicate expectations to team members, leading to successful project outcomes.
  • Manage a team of designers and freelancers, providing regular updates on each member's progress and overall team performance.
  • Successfully recruited new designers and freelancers who helped contribute to the company's growth.
  • Facilitate kick-off calls and brainstorms for high level projects - offering insight, ideation and guidance on large projects needing creative vision and direction, then setting the expectations with the Design Leads to carry out that vision with the designers.
  • Rebranded Quadmark with successful rollout across all channels and touch points.


Norwich University of the Arts (NUA)
2001 - 2002
Foundation Year

University of Brighton
2002 - 2005
BA (Hons) Illustration

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