Analytics Associate Director - London, United Kingdom - Digitas

Digitas

Verified Company

London, United Kingdom

1 week ago

Posted by:

Tom O´Connor

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Description

Company Description

We are Digitas, a full service digital agency._
Home of 400 diverse people united in the mission to use the power of strategy, data, technology, media and creativity to get our clients future ready._
We get our clients future ready through our Experience Consulting, Products & Platforms, Customer Engagement and Digital Media capabilities. Underpinned by a culture of experimentation, making things happen and driving results._
Part of Publicis Groupe, and a Leader in Gartner's Magic Quadrant for Global Marketing Agencies, we're proud to work with some of the world's leading brands._

Job Description:

Our client is one of the biggest advertisers globally & in the UK they have the ambition of becoming the global digital lighthouse within their organisation.

To get us there, we need are looking for an expert analytics director to lead a team of six specialists in accelerating their efforts to unite our clients UK CRM & paid media data, to deliver customer-centric campaigns & integrated insights.

This team is the foundation of the bespoke Publicis data offering for Samsung.

Partner with both Samsung's internal teams & the Publicis crossagency teams to drive us towards our overall objectives of delivering endtoend journey orchestration, automated personalisation & customer centric comms & experiences.

To do this, you will need to lead the team to:

Succinctly tell stories that change marketing behaviour, delivering measurable business uplift
Improve the crosschannel feedback loop between insight & recommendation, ensuring datainformed hypotheses form the foundation of all future activity
Continue to refine & formalise an alwayson crosschannel & crossdivision testing programme
Break down silos (internally & with the client), while effectively managing expectations (internally & with the client)
Most importantly, you will need to be a great people manager, motivating & growing talent as well as a leading & inspiring your team to deliver robust & clever work that creates value

Qualifications:

To be successful in this role you will need:

Ability to navigate a client's internal silos as well work within an agency environment. Has a track record of working collaboratively with technology, strategy & creative teams
Can demonstrate value of data driven programmes to stakeholders not from a data background
Experience in managing performance marketing teams across acquisition, inlife & retention programmes
Expertise in CRM, paid media, and onsite KPIs, ways of working
Track record of extracting insights from data & using them to tell compelling stories to senior decisionmakers
Ability to talk about & sell in a wide variety of work ranging from Data Visualisation, Media, CRM, Web & Social Analytics, Statistics, Data Sciences & Data Engineering
Ability to see the bigger picture and to understand how different elements, teams and activities fit together to make clear strategic recommendations to clients
Leadership and significant people management experience of driving teams to deliver great work, stay motivated and enjoy their jobs

Additional Information