Product Category Manager HomeStudio - Northampton, United Kingdom - Blackstar Amplification Ltd

Description

Position:Product Category ManagerHome/Studio

Location:Northampton UK

Blackstar AmplificationsMarketing team are recruiting for a truly exciting position a dreamrole for someone who is passionate about music and guitars and hastheir finger on the pulse with the latest trends in musicequipment.

This role isnt for the faint heartedand would suit someone who loves being busy It is an incrediblyvaried role and would fit someone who is driven by achievingtargets.

Being the pointperson for theHome/Studio category will require a strong team ethic and anability to focus on the bigger company picture helping the companyachieve its growth ambitions.

The successfulcandidate will be joining our awardwinning global business andtaking ownership of growing the awareness and success of ourHome/Studiocategory.

Tasks

Therole:

You will take leadresponsibility for Blackstars Home/Studio product category. Yourgoal is to make Blackstar the #1 choice for home and recordingmusicians worldwide. Success in this role will be measured by theimpact that your initiatives have on the global commercial successand reputation of the Blackstar Home/Studio productoffering.

You are the specialist for this productcategory you are the main contact internally and externally for anyMarketing Sales Customer Service and fieldneeds.

The PM owns decisions on and helps tocreate materials and communications for educational presentationaland positioning purposes. These include marketing assets productcopy video and visual content product launch campaigns sellingtools and training and LMScontent.

Requirements

Theduties and responsibilities will include but are not limitedto:

• Develop innovativecontent for the Home/Studio category to engage consumers staff andretailers.
• Materials and communications willbe evidence based with competitive information industry trends andrealworld applications in mind.
• Ensure allcontent is onbrand consistent in style and quality and optimisedfor consumers.
• Deliver Home/Studio categoryproducts from prelaunch to market and monitor sellthrough.
• Deliver content requirements set by brandmanagement including copywriting developing concepts for print anddigital advertising video direction / production orediting.
• Communicate launch plans ETAs newproduct production schedules and relevant product information tothe company as required.
• Provide generaleditorial direction and support.
• Interface withexternal partners including global distributors anddealers.
• Understand the competitive landscapebe an expert on our competitors and how the products are positionedin the market.
• Work with the New Products teamon the planning specification and development of newproducts.
• Develop compelling productpositioning and messaging strategies for each new product launch aswell as updating and redefining the messaging and marketing contentfor existing products.
• Be the onscreen facewhen necessary to demonstrate products in video live tradeshows andat retailers. Where appropriate bring in external demonstrators asneeded to support initiatives.
• Interact withretailers and reps to maintain expert awareness and knowledge ofdealer networks and the retailenvironment.
• Plan organise and attend video andphoto shoots.
• Assist and lead trade showpreparations as required by the managementteam.
• Work closely with the Director ofMarketing and Product Design team on projects that help to increasesales awareness and advocacy of Blackstarproducts.
• Work closely with the salesdepartment to drive the category sales numberglobally.
• KPIs for category success include:global sales performance digital and social media stats on /offline reviews artist acquisition media exposure and endusersatisfaction surveys.
• Manage the categorymarketing budget and report on spend against ROI (Return onInvestment).

RequiredKnowledge andExperience:

• Marketingdegree or equivalent Marketing qualification.
• Minimum 2 years experience within a Marketingrole.
• Demonstrate genuine enthusiasm for ourproducts and be the goto resource for all things Home/Studioproductrelated.
• Possess the interpersonalskills to develop strong rapport with Blackstar and retailpersonnel artists and members of themedia.
• Possess excellent organisational andtime management skills; must be able to independently manage adiverse workload while meeting deadlines in a fastpaced businessenvironment.
• Possess analytical skills and theability to convert numbers to summaries strategies andactions.
• Must have strong presentation skillson and off camera.
• Possess a strong workingknowledge of MS Office music DAWs (Digital Audio Workstations) andCRM.
• Demonstrate the desire and drive forcontinual selfimprovement in all relevantareas.
• Should have the ability to play guitarand have indepth knowledge of guitar amps pedals and associatedequipment plus home and studio recording.
• Videorecording and editing experience is a majorbenefit.

Benefits

TheCompany:

Launched in 2007Blackstar is globally recognised and respected as an innovator andleader in guitar amplification design. We are a company ofmusicians who are truly passionate about what we do and understandthe importance of great tone.

Blackstar is basedin Northampton with over 80 years combined experience in guitaramplification design and production. Our team pioneers change inthe industry and has a strong commitment to drivingtransformational innovation within all of our products. Blackstarproducts are the best in the world for design technology andperformance we create the ultimate tools forselfexpression.

TheEnvironment:

• Blackstaris a unique environment; we are all musicians/music lovers and thedress code is relaxed.
• Our teams are expertsin their field and we are incredibly passionate about our productsand the industry as a whole.
• Most of our staffhave worked in the industry for a long time and we are looking forcandidates who wish to grow with the company and share in ourcurrent and future success.
• Office hours are8:00am to 5:00pm Monday to Friday with a willingness to work extrahours as and when required to achieve project deliverables toschedule. Flexible approach to working hours/environment wherepossible according to business needs.
• If youshare our passion approach your work with pride are driven byinnovation want to be the best and help to grow our global brand toits highest potential we would love to hear from you. Please applywith an uptodate CV and a 60 second video telling us why you arethe right person for the role for an immediate response. We arelooking to hold interviews ASAP for which an initial telephoneconversation would be the firststep.