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    User Acquisition Manager - United Kingdom - EMR | Specialist in Marketing Recruitment

    EMR | Specialist in Marketing Recruitment
    EMR | Specialist in Marketing Recruitment United Kingdom

    2 weeks ago

    Default job background
    Description

    A leading B2C financial services provider based in London is seeking a Marketing Manager to design and deliver integrated marketing campaigns to drive growth of a core retail finance product.

    Support development and effectively execute the marketing strategy for the B2C savings product - website, PPC, TV, social, print & digital
    Ensure all opportunities are maximised, including growing engagement with existing clients and attracting new customers
    Effectively execute all marketing activities within agreed budget
    Execute marketing plans that are client focused, meets business objectives and is delivered on time and within budget
    Proactively develop and drive marketing activity to support key business areas leveraging insights from client and competitor research along with building on previous learnings and recognising market developments
    Build a close working relationship with the relevant external agencies and internal teams supporting the marketing team (i.e. investment teams, PR, Retail Escalations (complaints management). This includes digital marketing, CRM activities, PR, video content, product and market analysis, literature, presentations, digital, social media, events and marketing research
    Optimise marketing initiatives to ensure effective ROI on all campaigns, with focus on digital activity
    Solid experience within a similar B2C marketing role
    B2C financial services experience essential
    Track record of website, PPC, TV, social, print & digital - essential
    Proven skills implementing marketing strategy, from developing the plan, execution of activity and measurement
    Sound knowledge of marketing including experience of the full media mix, promotions and communications B2C channel
    Experienced campaign manager, leading from agency briefing through to execution, delivery, reporting and post-campaign analysis
    Proven project management skills with a track record of delivery to time and within budget
    Naturally creative, idea generating and prepared to challenge the norm
    Digital Marketing expertise, including CRM/email marketing, PPC, SEO, and Social Media.
    Proficient copywriting skills to support enhancement of content developed internally and by agency partners
    c£60-65,000 Base + 10% Bonus
    3-days in the office
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