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    Analyst, Marketing Sciences - London, United Kingdom - Levi Strauss & Co.

    Levi Strauss & Co.
    Levi Strauss & Co. London, United Kingdom

    3 weeks ago

    Default job background
    Description
    Our brands stand for freedom and self-expression around the world.

    For nearly 170 years, we've used the strength of our brands to lead with our values and make an outsized impact on the world.

    We employ more than 15,000 people globally to support our great brands:

    The role will focus on spearheading the understanding of customer behavior, analyzing data across all channels – online, offline, and mobile – to uncover valuable insights and develop strategies that optimize our loyalty program and drive deeper customer engagement and retention.

    You will work closely with the Loyalty Program Manager and other stakeholders to translate data into omnichannel strategies, ultimately contributing to the success of our customer loyalty initiatives.

    Support our Ecommerce and Loyalty teams to pivot to data driven decisions.

    Collect and analyze customer data from various sources across all channels, including loyalty program activity, CRM systems, website and app analytics, marketing campaigns, and social media interactions.

    Utilize data visualization tools to create compelling reports and dashboards that highlight key trends and insights from an omnichannel perspective.

    Identify opportunities for program improvement and develop data-driven recommendations for optimization considering the omnichannel experience.
    Track and analyse the impact of CRM program initiatives on key performance indicators (KPIs) across channels.

    Customer & CRM Insights:
    Translate data insights into actionable recommendations for loyalty program benefits & communication considering the omnichannel journey.

    Develop and present regular reports and presentations on loyalty program performance and customer insights, highlighting the omnichannel perspective to key stakeholders.

    Collaborate with the Loyalty team, marketing team, digital product team, and other departments to communicate program insights and recommendations for an omnichannel approach.

    Bachelor's degree in Marketing, Business Analytics, Statistics, or a related field

    1-3 years of experience in a data analysis or business intelligence role, preferably in a marketing or customer experience context, with exposure to omnichannel data.

    ~ Excellent communication and presentation skills, able to translate complex data into actionable stories for diverse audiences.
    ~ Strong analytical skills and proficiency in data visualization tools such as Excel, Tableau, Power BI, and other tools relevant to omnichannel analysis.
    Experience with CRM systems, marketing automation tools, and web analytics platforms.
    Excellent communication and presentation skills, able to translate complex data insights into actionable stories for diverse audiences.
    Lead- data driven discussions with internal stakeholders.
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