Director, Communications Design - London, United Kingdom - Mediabrands

Description

Director, Comms Design – BUPA, Converse and Salesforce

DISCIPLINE:

Planning (Communication design)

CLIENT WORK FOCUS:

Bupa, Converse and Salesforce

DIRECT MANAGER:

Verity Rapacchi

FLEXIBILITY:

We are committed to offering agile working options

OUR COMPANY

Initiative unlocks business growth for the world's most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand's entire consumer experience, by balancing both what unites people and what makes them different.

When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Media responsibility is at the forefront of everything we do, whether it's creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability.

Our agency celebrates diversity in an inclusive environment where all of our 6,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.

DISCIPLINE OVERVIEW: COMMUNICATIONS DESIGN

Communications design is the discipline and practice of crafting how a brand idea will be delivered through communications across an owned, earned and paid ecosystem in order to achieve a desired behavioral outcome.

Initiative's Communications Design team is creating the future of planning. Borrowing skills from User Experience, Digital, Public Relations and Content, these media professionals are responsible for curating how people connect and participate with brands through culturally rich ideas. Instead of considering the experience of a brand in components (media / channel planning), Communications Designers think about brand experience in totality (ecosystem planning) ensuring every encounter is useful and impactful.

The Communications Design team dynamically brings brands to life through their actions. They:

ROLE OVERVIEW: DIRECTOR, COMMUNICATIONS DESIGN

As Director, Communications Design you are at the forefront of bringing the next generation of planning to life. As the Design leader of your client group, you are responsible for ensuring the adoption and adherence of communications design principles across your client base, ensuring your team consistently delivers best in class idea led, culturally empowered communications ecosystems that drive effectiveness.

With experience gained in detailed media, digital, communications or experience design roles, you are an expert in the UK media landscape and what this offers us for ecosystem planning, and how channels and experiences work across paid, owned, earned and shared connections. You are considered a communications trailblazer amongst your peers & clients. When it comes to managing big projects you are a skilled & experienced conductor of stakeholders. Your experience allows you to think outside the box and if necessary re-design the box altogether. These abilities enable you to orchestrate and oversee the design & produce market leading communication campaigns through ecosystem planning.

The clients

The portfolio of Bupa, Converse and Salesforce offers a wide of challenges and briefs, across a multitude of audiences.

Bupa Healthcare services is one of the largest clients within Initiative, they are a digital first client looking for us to show expert knowledge and leadership in how digital and tech can be used within comms design solutions. Bupa comprises five different business units, PMI (Private Media Insurance and what they are most famous for) SME, Dental, Care Homes and Clinics. The different BUs have very different requirements, from annual planning to monthly tactical campaigns, and the Comms Design Director plays a key role, working with the Strategy Lead, Comms Design and activation teams to develop through the funnel campaigns.

We are very proud of the work we are doing with Bupa and this continues to evolve. Recently we worked on their This Is Health brand repositioning and currently we are supporting their GB Paralympic planning.

They are a digital first client looking for leadership and latest thinking on how offline meats online and the digitisation of all things media.

Converse is a Global relationship and we've had the opportunity to collaborate on the recent Converse Create Now rebrand. Converse has a strong focus on music fashion, entertainment and sports, and the account offers great opportunities for creativity in planning, with the clients keen to engage with the difficult to reach Gen Z audience.

Salesforce are also global client and we are therefore able to enjoy the benefits of working as a network and part of a wider team. The majority of Salesforce activity is centred around supporting their CRM C360 platform, but we have also recently started to work on interesting brand projects such as their #teamearth campaign.

ROLE AND RESPONSIBILITIES:

Client

Internal

Commercial

New Business

Prioritization:

QUALIFICATIONS:

THE PERKS

We guarantee that your career with us will be varied and exciting. Every day in this fast paced environment presents a different challenge and if you work smart and are the best at what you do, your time here will produce endless possibilities for your future.

You will get our support in developing your skills at every step of your career journey with us. Your manager will help you create a tailored career path and through our in-house experts, and online performance management and learning and development tool, you will have access to a wide range of internal and external courses. In addition to this there are always plenty of internal sessions on the latest developments in the industry, e-learning courses, bite-size learning sessions and on the job training and development.

We aim to provide all of our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency both in the UK and globally.

When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So we also offer a range of benefits:

HOW WE PROTECT YOU

The manner in which IPG Mediabrands processes your personal data is set out in the . By submitting your data you are stating that you have read and understand how your personal information will be used and processed by IPG Mediabrands.

EMPLOYEE TRANSPARENCY

At Mediabrands and Kinesso, we celebrate difference and believe this makes us stronger. Mediabrands and Kinesso are equal opportunity employers and committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.

Please reach out to our Talent Inclusion Specialist Jess at if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.