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Southend-on-Sea

    Senior Integrated Campaigns Specialist - Southend-on-Sea, United Kingdom - Career Moves

    Career Moves
    Career Moves Southend-on-Sea, United Kingdom

    Found in: Talent UK C2 - 3 days ago

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    Full time
    Description
    Senior Integrated Campaigns Specialist

    Location: London
    Length: 12 Months
    Rate: £300 Per Day PAYE
    Hours: 9am – 6pm

    Description:

    Are you passionate about marketing automation and have your finger on the pulse of the latest strategies and tools? Do you enjoy crafting customer engaging demand generation programs? This organisation for Business is responsible for building and developing relationships with hotels and properties throughout the world, to constantly evolve our product offering to our traveller's demand We are looking for a Senior Integrated Campaign Specialist, who will be responsible for planning, execution, and measurement of data driven and highly personalized automated integrated marketing programs focused on delivering value throughout the partner journey.
    The role requires deep subject matter expertise in the tools and processes used to enable delivery at scale. The successful candidate will be comfortable dealing with a wide range of stakeholders. In particular, they will be partnering with automation and analytics teams to define program goals, requirements, deliver program strategies, and see them though to deployment.

    What you'll do:
    • Build email marketing programs to support partner's needs throughout the partner lifecycle that align to business priorities
    • Translate business objectives to specific, meaningful, and measurable program goals
    • Build alignment between data science, product, analytics, and marketing teams on program plans
    • Partner with content teams to create assets meeting marketing personas' needs and preferences
    • Partner with our analytics and revenue management (ARM) team to establish, forecast and report against key success metrics
    • Support the team with the rollout of multi-channel testing programs
    • Implement dynamic content into marketing emails
    • Work with marketing operations and analytics teams to set up A/B/n testing on current automated campaigns to drive results
    Who you are:
    • Extensive experience creating email programs with Marketo
    • 4+ years of marketing experience, including at least 2 years of marketing automation and 2 years of demand generation in a digital marketing environment
    • B2B experience, though candidates with extensive experience with B2C marketing automation programs driven by customer data will also be considered
    • Experience building omnichannel and dynamic marketing campaigns
    • Strong project leadership skills, and a record of successfully delivering sophisticated customer focused marketing programs.
    • Possess a deep understanding of campaign management and demand creation processes.
    • Bachelor's degree in marketing
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