- Drive the P&L and budgets of local market brands & product groups to plan, managing risks and opportunities.
- Develop comprehensive growth strategies through annual brand plans that drive profitable share growth and present to divisional leadership; develop and lead transformational business change projects.
- Monitor execution & forecasting of plans and ensure course corrections in place as needed.
- Plans and directs efforts of internal and external resources in product management to achieve goals and objectives, improve market share, and drive top line growth.
- Provide direction to key cross-functional partners such as research, sales, product development, manufacturing, quality, finance, legal & advertising agencies.
- Key strategic and tactical role in developing and delivering the growth agenda including product renovation and innovation, advertising and activation plans and portfolio strategy.
- Develop & execute Pack Price Architecture to maximise value and brand profitability in the market.
- Develop and engage the team including coaching & long term succession planning
- Strong learning agility, supported by Degree qualification ideally Marketing or a related discipline
- Strong Industry experience with relevant skills & results delivery in consumer packaged goods
- People Leadership with track record of developing, building and engaging effective teams.
- Strong leadership in strategic thinking, communication and influencing in matrixed organizations.
- Strong analytical and change leadership experience with ability to manage multiple projects.
- Expert level In functional / technical marketing skills – especially Brand & Communications including digital marketing experience, Activation & Promotion, New product development & P&L mgmt.
- Demonstrated ability to translate consumer insight to sellable product concepts
- Strong interpersonal & collaboration skills supported through exposure to key areas including Sales, Finance and Supply Chain, as well as external agency management
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marketing director uk - Haddenham, United Kingdom - McCormick & Company, Inc.
Description
Marketing Director UK Haddenham (hybrid)
Reporting to the VP EMEA Marketing and an active member of the Marketing Leadership Team, this role is responsible for the direction, development and execution of strategic plans to maximise profitable growth for a market and its brand portfolio. Together with the local Leadership team, this role is tasked to deliver sales, volume and profitability goals. It is responsible for leading portfolio strategy, Brand strategy, category vision, advertising, media and communication strategy, consumer & trade promotion as well as developing pack and product innovation, against a clear growth roadmap. This role is also a key people leadership role, accountable for the development, engagement & management of 10 team members contributing to the overall succession & development planning for the EMEA marketing department.
MAIN RESPONSIBILITIES
CANDIDATE PROFILE
Agencies: McCormick as needed will work with external recruitment vendors through our Agency Portal. Unless previously contacted, McCormick does not accept unsolicited resumes from external recruiting agencies.
McCormick & Company is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, colour, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.
As users of the disability confident scheme, we guarantee to interview all disabled applicants who meet the minimum criteria for the vacancy/ies.
