- Proven experience compiling brand diagnoses and defining insights that inspire great work.
- Insatiable curiosity and advanced research skills.
- Experience leading brand strategy projects for major corporate or consumer clients.
- Exceptional writing and verbal communication skills.
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Senior Insights Strategist - London, United Kingdom - FutureBrand
Description
Senior Insights Strategist
Hybrid: 3 days in London office
About Futurebrand
It's exciting times for FutureBrand London. Currently around 75 people and nicely settled into our swanky home at 135 Bishopsgate, the strategy team is 12 strong with a good balance from juniors up to senior directors - all sharing a strong desire to deliver awesome work and have fun while we do it. This is a great chance to join us and be part of it.
We're looking for two things; a brilliant practitioner that can bring experience and skills to our team, and a charismatic leader that wants to establish a profile and put their mark on FutureBrand LondoWe call it leaning in. Create something. Build something. Improve something. Fix something. Write something. Run something. Make sure your time here means something after you're gone.
About the Senior Insights Strategist role
As the Senior Insights Strategist, you be tasked with raising the bar on our insight generation and analytical rigour, strengthening our strategic output on both new business and existing clients, showing the rest of our team what 'great' looks like and upskilling those around you.
This is a hybrid role where approximately 60% will be focussed on brand insights, working with cross-departmental teams on project scoping and brand immersions. In this role you will typically be resourced on the early stages of a project, helping the strategy lead to plan for and create compelling brand diagnoses, before detaching from the project.
The remaining 40% will be operating as a senior strategist working on appropriate projects at any point during its lifespan as required. In this guise you will get exposure to the end-to-end spectrum of strategic work, from product architecture to brand positioning, verbal identity and creative design briefs.
Within the role of Senior Insights Strategist you will leverage the existing insights firepower within McCann and the wider IPG network, be they teams, platforms, IP or forums. You will foster relationships and build up knowledge of these assets and bring them to bear for the benefit of FutureBrand London. You will ensure we are getting the most out of our external insights partners and in addition you will look for opportunities to deploy and strengthen our own FutureBrand IP, such as the FutureBrand Index and the Foresight model. You will also highlight gaps in our insights armoury and highlight opportunities to invest in new tools and sources.
About you:
We're looking for a Senior Insights Strategist who can demonstrate:
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