- Daily management of DUKE + DEXTER website.
- Ensure successful product uploads and campaign launches, managing tagging and Metafields for engaging product pages.
- Merchandise the site to improve product discoverability, balancing commercial and stock requirements.
- Update content and creative elements on the site, including sections like D+D world and Help categories.
- Enhance on-site search functionality to boost conversions.
- Collaborate with the development agency to refine development plans for the D+D site.
- Handle product pricing and localized content using Shopify Markets.
- Implement UX enhancements on the D+D website to drive conversions and revenue.
- Coordinate with product and marketing teams to ensure assets align with best practices.
- Execute the email marketing strategy daily, sending campaign communications promptly following the communication calendar, utilizing Klaviyo.
- Maintain consistency between website experience and email marketing communications.
- Optimize performance and creativity of email automation flows for increased revenue.
- Utilize tools like Shopify, GA4, and HotJar to monitor user behavior, identifying conversion opportunities and obstacles.
- Provide regular performance reports and e-commerce enhancement suggestions based on analytics insights.
- Track key CRM performance metrics.
- Create monthly creative summaries outlining key insights from web and CRM initiatives for the creative team.
- 1-2 years of relevant experience.
- Proficiency in Shopify.
- Strong analytical abilities.
- Preferably Klaviyo familiarity or similar CRM system experience.
- Fashion/retail background, with industry-specific experience as a bonus.
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Ecommerce + CRM Executive - London Area, United Kingdom - DUKE + DEXTER
3 weeks ago
Description
Role: Ecommerce + CRM Executive
Terms: Full Time
Location: London / Remote
ABOUT US
Since 2015, Duke + Dexter has expanded from its London roots into a global community, collaborating with athletes, musicians, artists, designers, photographers, and pioneers who challenge the norm.
JOB PURPOSE
Reporting to the Chief Operating Officer, the Ecommerce + CRM Executive oversees the D+D website, striving to craft an exceptional site experience and steering our email marketing efforts.
We seek a dynamic individual to embrace this role within a laid-back, yet innovative environment.
WHAT YOU'LL DO
Run the D+D website
CRM
Reporting
WHAT YOU'LL HAVE
