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    Senior Website Officer - England, United Kingdom - England Hockey

    England Hockey
    England Hockey England, United Kingdom

    3 weeks ago

    Default job background
    £28,000
    Description

    Organisation England Hockey Salary £28,000 (pro-rata for the term of the contract and dependent on experience) Location Hybrid, but some travel to Bisham Abbey, Bucks, will be required Contract type Fixed Term (Full time) Closing date 11 June 2024 Job Description England Hockey is on a journey to transform its commercial and business operations to make sure we continue to grow our game with strong foundations and appeal to our existing as well as our future members and audiences.

    Audience engagement, strong communications and creative content is a key part of this strategy in engaging with our members and audiences, raising the profile of the game, and increasing commercial interest in the Sport.

    The Senior Website Officer will be a key player in the marketing, communications and commercial department and will be vital in leading, shaping and optimising content that is increasingly targeted and relevant to our key audiences.

    The successful candidate will lead on all major digital content delivery, including the main England Hockey and Great Britain Hockey websites, microsites, blogs, news and more, helping us to be more effective in our reach and engagement through the delivery of excellent, user-centric digital content.

    The role will lead and develop the England Hockey digital content strategy and ensure excellent customer experience journeys across multi-platforms.

    You will co-ordinate, create and deliver high-quality content through data driven insights and best practice, helping to transform our organisation and our engagement with key audiences.

    We work in a collaborative environment with different teams, so it's important that you can communicate results and best practice effectively, as well as be flexible enough to take on ideas and projects from other key stakeholders across England Hockey.

    KEY TASKS AND RESPONSIBILITIES
    Developing and managing the overall customer experience when navigating through the England Hockey and Great Britain Hockey websites
    Responsible for delivering the website content strategy and creating and distributing engaging multiplatform content tailored to our target audiences, ensuring excellent user journeys
    Communicating with agencies and the development team to fix any problems and implement new ideas
    Author and edit website content in line with our content strategy and England Hockey tone of voice, and upload to our Content Management System
    Monitor, track, analyse and report on performance on the websites using tools such as Google Analytics and insights
    Use audience voices to enhance our content, communications and campaigns.

    Prioritise user-generated-content and create opportunities for digital storytelling in collaboration with key audiences, experiment with new formats, keeping on top of innovations in order to create content.

    Writing a wide range of content including long-form editorial (blogs, articles, reports, brand copy (advertising, webpages, emails) to short-form social media content, keeping marketing messages consistent and in-line with company voice.

    Form key relationships with hockey influencers and collaborate on content across all platforms
    Research and evaluate the latest trends and techniques to find new and better ways of measuring digital content activity
    Encourage collaboration across teams and departments How to apply For a full role description and details of how to apply please visit #J-18808-Ljbffr
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