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    SEO and Content Executive - London, United Kingdom - Immediate Media Co

    Immediate Media Co
    Immediate Media Co London, United Kingdom

    1 week ago

    Default job background
    Full time
    Description

    SEO & Content Executive (up to £27,000)

    Immediate Live is the UK's leading producer of unmissable consumer events; creating premium, passion-led events and experiences that connect and inspire audiences as they come together to share, learn and participate in their interests. Our specialist content creators, producers and commercial teams are as passionate about their subjects as our audiences - working together to create live experiences and online content in art and design, textiles and craft, cycling, dance, food, gardening and travel for communities throughout the UK and across the world.

    As a business, we pride ourselves on our open, collaborative and dynamic culture which encourages people to thrive, and give their best whilst being supported, developed and nurtured. As we care about our people, our environment and the impact we make, we have an active Diversity & Inclusion network, comprehensive well-being programmes, and clear sustainability strategies.

    For us, it's really important to connect with our people, particularly as we're all remote right now. So, we've developed a programme of events, workshops and webinars with a rich and diverse mix of content to appeal to everyone.

    About the role

    This exciting new role sits within the Digital Marketing Team, operating as a key part of the Central Marketing Function. You will be a strategic thinker with the ability to prioritize content requirements across the business. You should also be confident in adapting your tone of voice across multiple brands, working towards deadlines, and maintaining accuracy under pressure.

    You will have the analytical ability to conduct keyword research and analyse content performance across multiple channels, with a key focus on increasing organic traffic across the business. You will also be creative in your approach so that you can develop content that engages our audiences and provides an outstanding customer experience.

    You'll love this role if;

    We are looking for a passionate and skilled SEO & Content Executive to take ownership of our content creation and curation across multiple platforms, with a key focus on developing content for our websites, email newsletters, and social media. Given the digital nature of the role, you should be comfortable learning how to use and regularly working with digital and content marketing tools.

    As an SEO & Content Executive, you will work on;

    Websites and SEO

    • Work with the Head of Digital to deliver on the SEO content strategy for our brands
    • Complete monthly SEO tasks, including periodic traffic reports that highlight SEO performance against agreed KPIs
    • Conduct market keyword research to understand the valuable content clusters and keywords that we'd like to rank for
    • Carry out content analysis with the ability to provide strategic insights and effectively communicate findings
    • Identify organic growth opportunities and advancement within the ever-evolving SEO landscape
    • Create both topical and evergreen website content that achieves agreed KPI's
    • Drive high domain authority backlinks to our websites through developing effective content
    • Work with the Digital Marketing Manager to ensure all our websites are kept accurate and up to date, and that any changes are in line with UX and website optimization best practice guidelines

    Email Newsletters

    • Curate engaging content for our "Do What You Love" newsletters
    • Build and schedule our newsletters, ensuring A/B testing is applied and that performance and learnings are reported on and shared

    Social Media

    • Create engaging content for both organic and paid social activity
    • Work with the Digital Marketing Manager and Senior Digital Marketing Executive to understand the content that helps us achieve our objectives, and continually apply learnings when developing new content

    Tools

    • Elementor, WordPress, Google Keyword Planner, Ahrefs, Google Analytics, Adestra, the Meta business suite, Photoshop/Canva and video editing software, Google Search Console, Screaming Frog

    Requirements

    • A strong ability to learn and grasp relevant digital and content marketing tools
    • Experience in outreach and link building
    • Strong background in writing
    • Strong analytical and reporting skills
    • Passionate about content marketing and how it can be used to achieve objectives
    • Highly organized, excellent time management and great attention to detail
    • Strong analytic ability with a data driven approach
    • A good understanding how to use content to engage, inform and motivate

    Benefits

    • A relaxed working environment with regular socials including a summer festival
    • Immediate Community webinars, well-being initiatives and Mental Health First aiders
    • 25 days holiday plus a day for your birthday. Our offices will be closed between Christmas and New Year's which are in addition to your annual entitlement
    • Tailored training and development through our Love Learning platform
    • A progressive and transparent culture with clear career progression
    • Flexible/hybrid working plus early finish Fridays
    • Cycle to work scheme
    • Enhanced Family Policies including paternity, adoption and surrogacy leave. We also provide a pregnancy loss, fertility, and carers policy
    • Competitive pension plans and Life Assurance
    • A newly renovated modern office with lots of collaborative spaces

    We pride ourselves on our open, collaborative, and dynamic culture. This encourages our people to thrive, and give their best whilst being supported, developed, and nurtured. As we care about our people, our environment, and the impact we make, we have an active Diversity and inclusion network, comprehensive well-being programmes, and clear sustainability strategies.

    Diversity, equity and inclusion are at the heart of all our values and leadership behaviours to ensure Immediate remains a place where everyone feels included and empowered;

    We care

    We succeed together

    We enjoy the ride

    We are bold

    We never settle

    We get on with it

    People are at the heart of our business and creating a diverse and inclusive working environment is extremely important to us. Immediate is an equal opportunities employer. We'll never treat anyone less favourably because of their sex, gender reassignment, pregnancy and maternity, marital/civil partnerships, sexual orientation, race, nationality, ethnic origin, age, religion or belief or disability. We're also committed to supporting applications from those who are returning to work following a career break, maternity leave or caring responsibilities.

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