Digital Channel Manager - Midlothian, United Kingdom - Michael Page Scotland

Description

Digital Channel Manager

As the Digital Channel Manager, you will play a crucial role in shaping our SEO and Paid Media strategies. Your responsibilities will involve setting strategic directions and actively managing SEO and paid media tasks. By enhancing our online presence, engaging a global customer base, and contributing significantly to our company's growth objectives, you will be pivotal to our success.

Company Overview

Our company is a leading global provider of top-tier global payroll services, international payments, as well as HR and mobility solutions.

Key Responsibilities:

• SEO Strategy and Execution:
• Develop and implement an SEO strategy encompassing technical adjustments, on-page optimizations, strategic link building, and content improvements.
• Collaborate with Content Writers and Product Specialists to devise and execute SEO-focused content strategies that enhance visibility and engagement on major search engines.
• Conduct comprehensive keyword research and implement content plans to elevate our rankings, drive traffic, and improve conversions.
• Enhance website architecture, landing pages, and user experience to enhance lead generation.
• Conduct A/B tests, analyze outcomes, and provide reports to enhance traffic and conversions.
• Manage website performance and reporting, showcasing the impact of SEO initiatives.
• Perform thorough competitor analysis to track market share growth and assess performance against competitors.
• Paid Media Strategy and Execution:
• Strategically plan and execute digital advertising and retargeting campaigns across various channels and territories globally.
• Conduct ongoing keyword research to optimize paid media campaigns effectively.
• Develop and test diverse ad formats with a focus on precise targeting models and landing page optimization for improved campaign performance and scalability.
• Oversee budget management, bid adjustments, and explore new growth strategies to enhance efficiency and transparency in spending.
• Analyze and report on campaign and channel performance, offering valuable insights for strategy refinement.
• Perform detailed competitor analysis to fine-tune strategies.
• Cross-Functional Collaboration:
• Collaborate with marketing, sales, and product teams to align digital strategies with overall business goals.
• Educate internal teams on SEO and paid media best practices and keep them updated on campaign progress.

Desired Profile:

• Bachelor's degree in Marketing, Business, or related field.
• Preferred certifications in Google Ads and Facebook Blueprint.
• Extensive experience in SEO and digital advertising with a successful track record in B2B settings.
• Proficiency in SEO tools such as Google Analytics, SEMrush, and Moz.
• Experience in managing digital ad budgets across various platforms like Google Ads, Bing, and LinkedIn Advertising.
• Expertise in A/B and multivariate testing, coupled with a solid understanding of HTML/CSS in the context of SEO.
• Strong analytical skills with proficiency in tools like GA4, Looker Studio, and HubSpot.

Job Offer:

Competitive Salary Package