Jobs

    Digital Marketing Executive - Midlothian, United Kingdom - VoucherCart

    VoucherCart
    VoucherCart Midlothian, United Kingdom

    1 week ago

    Default job background
    Full time
    Description

    VoucherCart is seeking a dynamic and experienced Marketing Executive to join the marketing team in Edinburgh. The ideal candidate will have 2-5 years of experience in marketing with a proven track record in B2B Marketing.

    As a Marketing Executive, you will develop and implement marketing strategies to drive website traffic growth, increase demo bookings, and new account registrations.

    Key Responsibilities:

    1. Content Marketing:

    • Develop and execute a comprehensive content marketing strategy.
    • Coordinate delivery of compelling and engaging content for various channels, including blogs, whitepapers, explainer guides, tutorials, case studies, and thought leadership articles for our core technologies and Partner technology Integrations.
    • Collaborate with internal teams to ensure content aligns with company objectives and brand voice.

    2. Marketing Automation:

    • Develop automated workflows to nurture leads and drive conversions using marketing automation tools and platforms like Monday, Zapier, Calendly, and Typeform.
    • Analyze and report on the effectiveness of automated campaigns, making data-driven adjustments as necessary.

    3. Advertising:

    • Plan and execute digital advertising campaigns across various platforms (Google Ads, LinkedIn, etc.).
    • Monitor and optimize ad performance to maximize ROI.
    • Work with the design team to create engaging brand-aligned ad creatives.

    4. SEO:

    • Develop and implement SEO strategies to improve organic search rankings and drive website traffic.
    • Conduct keyword research, on-page and off-page optimization.
    • Monitor website analytics and provide regular reports on SEO performance.

    5. Social Media Marketing:

    • Manage and grow the company's presence across social media platforms (LinkedIn, Twitter/X, Facebook, etc.).
    • Create and schedule engaging content that aligns with overall marketing and brand strategy.
    • Engage with followers, respond to inquiries, and monitor social media trends to leverage opportunities.

    Qualifications:

    • Bachelor's degree in Marketing, Business, or a related field.
    • 2-5 years of marketing experience, specifically in B2B SaaS.
    • Strong understanding of digital marketing strategies and tools.
    • Proficiency with marketing automation platforms.
    • Experience with SEO tools (e.g., Google Analytics, SEMrush, Yoast SEO).
    • Excellent written and verbal communication skills.
    • Strong analytical skills and the ability to interpret data to drive decision-making.
    • Ability to work independently and as part of a team in a fast-paced environment.
    • Good to have Photoshop or Canva

      If you are a creative and results-driven marketing professional looking to make an impact in the B2B SaaS space, we would love to hear from you.

      Salary : £30000- £40000 (Depending on experience) + Company Pension
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