- Develop and execute content strategies that align with ICP, Brand, Marketing and Sales strategies, including SEO goals to increase organic search visibility and traffic.
- Produce high-quality content that engages our target audiences and drives action. Formats including eBooks, case studies, website copy, blogs, thought leadership articles, sales collateral.
- Developing content that supports marketing and advertising campaigns, enhancing the impact and coherence of our promotional efforts.
- Work closely with the SEO team to create content that is optimised for search engines while maintaining engagement and readability.
- Creating tailored communications for customer engagement, including newsletters, product updates, upsell/cross sell campaigns, awareness, GI Guides and other customer-focused materials.
- Collaborate closely with sales and thought leaders to create engaging and high-quality content for their personal social media pages, demonstrating creativity and strategic thinking.
- Ensure consistency of brand voice, style, and quality across all content outputs.
- Analyse content performance metrics to continually refine and improve content strategy and execution.
- Stay current with industry trends and consumer preferences to ensure content is relevant and impactful.
- Bachelor's degree in English, Journalism, Marketing, or related field.
- Minimum of 2-3 years of experience as a Content Writer or Copywriter, with a focus on SEO and sales and marketing content.
- Strong portfolio of written and digital content
- Exceptional writing, editing, and proofreading skills with a keen eye for detail and a commitment to high-quality output.
- Demonstrated experience with SEO practices, content categorisation and structure, content development, distribution, and measurement.
- Experience in creating content for various multimedia platforms including videos and podcasts.
- Excellent organisational and project management skills, capable of managing multiple projects simultaneously in a fast-paced environment.
- Experience in capturing, editing, and enhancing video content for important events, interviews, and promotional videos using appropriate software (desired)
- Creative thinking abilities to transform complex information into engaging content.
-
Head of Marketing at Oriam
3 weeks ago
Heriot-Watt University Midlothian, United Kingdom Full timeRole: Head of Marketing for Oriam · Directorate: Oriam: Scotland's Sports Performance Centre · Grade: Grade 8 (£45,585 - £54,395) · Contract Type: Full-time, open-ended - programme times to be confirmed but are flexible; evening and weekend work will be required · Purpose of the ...
-
Digital Channel Manager
2 weeks ago
Michael Page Scotland Midlothian, United Kingdom Full timeAs a Digital Channel Manager, you will lead our SEO and Paid Media efforts. This role is instrumental in our digital marketing strategy by defining strategic directions and managing hands-on SEO and paid media activities. You will amplify our online visibility, engage customers g ...
-
Digital Marketing Executive
1 week ago
VoucherCart Midlothian, United Kingdom Full timeVoucherCart is seeking a dynamic and experienced Marketing Executive to join the marketing team in Edinburgh. The ideal candidate will have 2-5 years of experience in marketing with a proven track record in B2B Marketing. · As a Marketing Executive, you will develop and implemen ...
-
Blockchain Developer
2 weeks ago
Everwise Publishing and Education Chain Limited Edinburgh, United Kingdom contractEverwise Publishing and Education Chain Limited · Blockchain Developer · Edinburgh - Central Area, Midlothian, United Kingdom (Hybrid working) · JOB INFO · Job Identification · Locations 9-10, St Andrew Square, Edinburgh, EH2 2AF, GB(Hybrid working) · Apply Before 01/07/2024, 23 ...
-
The University of Edinburgh Midlothian, United Kingdom Full timeGrade UE08: £48,350 - £59,421 per annum · CSE/School of GeoSciences · Full-time: 35 hours per week · Fixed-term: until 31st March 2025 · The Opportunity: · We are looking for a Project Manager – Climate resilience and social change in the ClimateXChange Secretariat. ClimateXChan ...
-
Assistant Professor Accounting and Finance
2 weeks ago
Heriot-Watt University Midlothian, United Kingdom Full timeJob Title: Assistant Professor in Accounting and Finance · Directorate: School of Social Sciences · Contract Type: Full time (35 hours per week), Open Ended · Grade and Salary: 8 (£45,585 - £54,395) · Organisation Name: Department of Accounting, Economics and Finance (AEF), par ...
-
Technical Learning Designer
18 hours ago
Heriot-Watt University Midlothian, United Kingdom Full timePurpose of Role · The Technical Learning Designer will work closely with academics and others in the team to develop and maintain high-quality, engaging and research-informed courses delivered asynchronously, fully online, often at large scale. The successful candidate will be cr ...
-
Brand Content Lead
1 week ago
HBNL Midlothian, United KingdomJob Advert · Responsible for shaping and enhancing the overall brand identity and driving content creation initiatives. This role involves overseeing brand development, content production, proactive PR opportunities, and managing a dynamic team of professionals. Ensuring a compel ...
Content Manager - Edinburgh, United Kingdom - Michael Page Scotland
![Default job background](https://contents.bebee.com/public/img/bg-user-ex-1.jpg)
Description
This role is ideal for someone who has a passion for crafting compelling content and has a knack for storytelling. You will be responsible for creating a wide range of content types to support our marketing efforts and drive demand.
Client Details
A global leader in world-class global payroll and international payments, HR, and mobility services.
Description
The Content Manager will be responsible for the following.
Profile
A successful 'Content Manager' should have:
Desirable Skills:
Job Offer
Competitive